Boutiqaat is the largest social e-commerce platform in the Middle East enabling users to connect with their favorite celebrity influencers and purchase items from over 700+ international brand names in beauty, fashion, accessories, sportswear, footwear and more. With a premium audience of savvy celebrity influencers and fans, Boutiqaat constantly works on keeping their user’s demands met by offering new products and mobile experiences.
Boutiqaat integrated with Adjust a little over a year ago as the company was gearing up to run paid advertising campaigns for the first time. They needed a provider that would not only help them track their paid advertising campaigns but also help in understanding their new users and identifying the right channels to communicate with them. The integration team at Adjust played a vital part in getting Boutiqaat set up for attribution as they advised on commonly tracked e-commerce events such as “item view”, “add to cart” as well as helped them with getting set up to receive revenue data to measure key metrics like return on advertising spend (ROAS) and average order value (AOV).