Subscription services are booming, with an average of $20 spent per month per customer. And while only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. People are signing up for apps with regular payments across all categories - entertainment, shopping, fitness, lifestyle and more.
Up until now, marketers didn’t have access to a full overview of their subscriptions and attribution data in one place. They were missing crucial pieces of their conversion funnel and had to do a lot of extra work across multiple platforms to understand how subscription customers discovered or engaged with their app.