Health & Fitness
“It’s been an amazing journey.”
SwingVision saw steady user growth in 2019. But by early 2020, with lockdowns on the horizon, they recognized a plateau in regards to app trials and conversions. They needed to get a better understanding of their full customer journey — from users seeing an ad to downloading and actually using the app.
This challenge was made clearer after being featured on the App Store. SwingVision noticed a large number of installs from this data set, but few subscribers, trials and total sessions. We sat down with Richard Hsu, co-founder of SwingVision, who shared why SwingVision chose Adjust for their iOS app attribution and ad campaign optimization.
Their main goal was to discover the best way to push users towards trying their product.
By leveraging data from Adjust Subscription Measurement, SwingVision can easily deep dive into the various different stages of subscriptions — trials, conversions and cancellations. With this overview, they now have oversight on the entire user funnel and subscription flow. This is vital for any app with a subscription model.
Additionally, with Adjust Measure, SwingVision could acquire more granular event tracking as their user base grows. This highlighted where and how users were installing their app.
With Adjust, SwingVision is now able to use referral links to track any conversions or events based on specific referrals.
Additionally, SwingVision now also has the opportunity to analyze and optimize campaigns on a weekly basis by leveraging the Adjust Dashboard.
- By utilizing Adjust attribution data to monitor campaign performance, SwingVision saw almost 370% year-over-year growth in terms of app installs in comparison with 2020.
- SwingVision experienced a 1,200% year-over-year growth for subscription trials by deep linking their website to the App Store — providing users with a seamless transition from curiosity to trial.
- The SwingVision team could now focus their efforts on growth, new products for their app such as line calling and working with tennis associations — expanding the pro experience not only on a recreational level, but also to leagues and tournaments.