Decreased the CPA by around 30% month on month
Improved listing completion rate up to 85% (from initiation to creation) thanks to product improvements and marketing optimization
Lifted republishing rates up to 40%, also thanks to product improvements and marketing optimization
Barcelona-based badi launched a two-sided marketplace that connects people searching for flatmates according to age, tastes and interests. The room rental platform caters to both sides of the equation: people with a room to rent, and people looking to move into a new flatshare. The startup has built out a major presence in Spain and is present in major cities such as Paris, London and Rome. The brand has already hit 12 million rental requests since launch, and is on a mission to become the world’s largest and most innovative real estate marketplace, kicking-off 2019 with Series B!
Reducing cost per acquisition and improving conversion rate
Having this data has helped solve several issues. For instance, badi has been able to get a much better idea of its funnel, improving conversions and performing cross-device tracking.