Flero Games is a mid-sized gaming developer that specializes in creating mid-core games that attract and engage global players. In 2013 it launched the flagship game “Every Town” and rose to the top of the charts within a couple of weeks. Since then the company has launched 9 titles and managed to amass millions of users from around the world.
The company operates under a lean business model, spending marketing budgets meticulously. The focus is on driving high value installs, monitoring return on ad spend, and investing in marketing channels that deliver the highest value users who engage for longer periods of time. The lean business model also includes the tools Flero invests in to optimize, manage and measure the delivery of its global campaigns.
When Flero first started out it was using a free tool to measure campaigns, however it soon became apparent that this tool wouldn’t give them the data needed to make smart decisions and uplift marketing spend.
Flero Games is not a big player in the gaming industry, this means we do not have the money to invest in unclear marketing methods or channels. This makes our marketing strategy quite conservative, which is why our team is reliant on an attribution provider such as Adjust. We use it to scale within our limits, and we have bumpers on everything we do with the Fraud Prevention Suite.