Finance

Genial Investimentos boosts iOS campaign performance and ROI with Adjust’s Conversion Hub

Genial Investimentos utilized Adjust’s Conversion Hub to gain deep insights, optimize high-value iOS campaigns, and enhance overall app performance.

Achieved 26x growth in app installs

Increased activated accounts by 46x

Generated R$21 million in qualified customer value

Background

Genial Investimentos is one of the largest investment platforms in Brazil, serving more than 1.5 million clients with a wide range of financial products. Managing R$210 billion in assets, it helps simplify its clients’ decisions and offers customized services for high-value investors. Genial combines traditional finance with digital innovation to make investment services more accessible and efficient for a wider audience.

Region

LATAM

Founded

2010

Vertical

Finance

The challenge

Genial Investimentos required greater data granularity to identify bottlenecks in their iOS campaign funnel. With the introduction of SKAdNetwork (SKAN), accurately measuring and attributing key user journeys and conversion events, such as app installs, account creations, and first deposits, became challenging. This limited visibility impeded the effective targeting of high-value iOS users who—despite their higher acquisition costs (CPA)—offered greater lifetime value (LTV). Without reliable data to justify these costs, optimizing budgets and achieving a strong return on investment (ROI) for this crucial segment became difficult.

The solution

By implementing Adjust’s Conversion Hub with an advanced setup, Genial Investimentos gained detailed insights into iOS campaign performance. With support for all 63 of measurement window/postback 1’s conversion values, they were able to analyze vital metrics such as revenue, session counts, and time intervals. As a result, Genial could make faster, smarter decisions, optimize budgets, and improve ROI. Moreover, the company was able to target high-value users more precisely using segmentation based on operating system (OS), device type, behavior, and product tiers.

"Adjust’s Conversion Hub gave us the granular insights we needed to map the entire user journey and optimize our iOS campaigns for high-value users."

Gustavo Figueiredo

Paid Media Coordinator, Genial Investimentos

Conversion Hub's real-time monitoring capabilities also proved crucial for swift issue resolution. For instance, when a user verification malfunction disrupted iOS conversions, the team quickly diagnosed and fixed the problem, minimizing downtime.

"Adjust’s real-time monitoring transformed how we manage campaigns. Now, we can spot and resolve technical issues before they impact performance, which has been a game-changer for maintaining campaign efficiency."

Gustavo Figueiredo

Paid Media Coordinator, Genial Investimentos

To further streamline data management, Genial also integrated Adjust with its Databricks setup, creating a unified source for user and campaign data. This integration ensures data consistency across platforms and provides real-time analysis to validate performance, justify investments, and fine-tune strategies for high-cost iOS campaigns.

The result

Through data-driven insights and targeted iOS strategies, Genial Investimentos unlocked measurable success with Adjust’s Conversion Hub. Their optimized campaigns led to:

  • 26x growth in app installs
  • 46x increase in activated accounts
  • A minimum of R$21 million in potential revenue from qualified customers

"Integrating Adjust into our existing setup has given us the confidence to push our iOS campaigns further. We now have real-time insights to back our decisions and fine-tune our approach without the guesswork."

Felipe Sampaio

Digital Analytics Coordinator, Genial Investimentos

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