Gotrade doubled ROAS and achieved 35% higher funded conversions with Adjust

As Gotrade’s marketing operations grew, the team faced difficulties evaluating  campaign performance  and tracking user actions through the entire funnel, from install to Know Your Customer (KYC), funded account, and first trade. Performance data was dispersed across multiple ad networks and internal systems, making it hard to identify high-performing channels or calculate return on ad spend (ROAS).

Operating within Indonesia’s regulated financial sector also demanded rigorous data accuracy, fraud prevention, and compliance. This means Gotrade needed a measurement partner that could provide reliable technology, hands-on local support, and expert technical guidance.

Gotrade utilized Adjust Measure to consolidate marketing data and provide a unified framework for performance analysis. Through custom server-to-server (S2S) events, the team built an event setup that connected installs with key business outcomes, such as KYC verification, funded accounts, and first trades. Adjust’s raw data export was integrated with Amazon S3 and Amazon Redshift, delivering real-time visibility in Metabase and automating reporting workflows.

To maintain data accuracy and reduce invalid activity, Gotrade implemented the Fraud Prevention Suite, part of Adjust Protect. Adjust’s customer success and technical teams assisted with configuration and setup, ensuring full alignment with operational and compliance requirements.

By integrating Adjust, Gotrade optimized campaign performance and achieved measurable growth:

• +35% increase in funded account conversion rate after optimizing campaigns with Adjust event data
• ROAS doubled through improved budget allocation
• Thousands of fraudulent installs automatically blocked with Adjust Protect, improving traffic quality