The Adjust Mobile Measurement Glossary
Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!
Ad Network | Definition
What is an ad network?
Ad networks aggregate ad inventories from supply sources and match them with demand sources looking for ad slots. The supply sources in a mobile ad network typically constitute apps from publishers and app developers. Demand sources are made up of advertisers looking to place their ad in another app.
Many mobile ad networks support a wide spectrum of different formats, from banners to native ads, while others are focused on specific formats, such as video.
On the demand-side, some ad networks offer a platform for advertisers to sign-in and manage their campaigns. Others offer a managed service in which account managers provide a consultative approach and use their expertise to ensure that campaign runs at optimal levels.
Why are ad networks important?
Ad networks are an essential monetization element of the mobile advertising ecosystem. They act as a technical and commercial intermediary between advertisers and publishers.
On the technical level, integrations are often provided for the supply-side to offer their inventory and for the demand-side to activate and monitor campaigns. Commercially, ad networks facilitate payments and transactions. Without ad network solutions to pull demand, publishers would have to negotiate deals with each individual advertiser.
Glispa’s ad network
The Glispa Performance Network has been active since 2008. Through our direct publisher integrations, we run campaigns in 187 countries. We process over 400 billion events per month, applying a global approach with local expertise through our regional experts from over 50 countries.
Our proprietary technology allows us to optimize campaigns for mobile advertisers on different levels. Using cohort analysis, we make necessary adjustments to campaigns in real-time and ensure that client’s KPI targets are met, reducing acquisition costs. Our dedicated network operations team constantly monitors our campaign traffic and makes use of advanced pre-conversion metrics, ensuring only quality users for our clients. Glispa’s mobile ad network, through our global team of experts and our advanced ad tech, delivers users with the highest lifetime value and engagement levels to help advertisers meet their user acquisition goals around the globe.
To learn more about Adjust’s technology partners, take a look at our complete list. We integrate with over 1500 tech partners, allowing networks and analytics partners to receive conversion data via a postback API. These partner integrations are dynamically set up, and can be created for any network partner with minimal preparation. To learn more about how this integration works, see Adjust’s official documentation and network integrations guide.