Having recently celebrated their 11 year anniversary, Murka is an established and rapidly growing European game developer with a solid portfolio of social casino titles. With their HQ in Limassol, Cyprus, and offices in Ukraine, they sustainably create and publish games for a global audience. They have reached 5 million monthly active users, with some of their most popular games including Scatter Slots, Slots Era, Infinity Slots, Slots Journey - Cruise and Casino, and Scatter Hold'em Poker.
Murka is recognized as the best social casino operator by EGR, the most innovative company by E&K Gaming, and ranked among top European companies by AppAnnie for several years in a row.
Switching to Adjust to increase their DSP Traffic
Murka’s marketing strategy relies on attribution data and has for a while now. They were some of the first movers in understanding the importance of attribution data - even when it was simply to measure installs and sessions from their user acquisition campaigns.
Prior to making the switch to Adjust, they worked with two other attribution providers. As their needs developed and the company became more data-driven in their approach, they started looking for other attribution providers. Murka wanted to be able to customize their attribution and reattribution window, gain access to unlimited raw data, track custom in-app events, and partner with a company that is innovative in the continuous development of their solutions.
"As our needs developed as a company, we required another level of depth to our data. The additional granularity we were asking for lead to extra charges, so we decided to move on. That’s when we switched to Adjust, and with a smooth migration, we were able to start leveraging their technology and digging deeper into our data quickly."
Chief Marketing Officer,