Blog Adjust at MAU Vegas 2022: Reconnecting w...

Adjust at MAU Vegas 2022: Reconnecting with the mobile marketing industry

Tiahn Wetzler, Director, Content & Insights, Adjust, Jun 16, 2022.

Back after two years, MAU (Mobile Apps Unlocked), the world’s leading mobile acquisition and retention summit, officially took place at the MGM Grand in Las Vegas from June 6-8. As more than 2,500 leaders in our industry gathered, Adjust and our solution specialists proudly previewed our suite of products—including Datascape and AdVision—at our exhibit booth and in meetings and sessions. We hosted events and activities with partners, presented talks on key industry topics, and invited everyone to the Adjust cabana to refresh, recharge, and refuel. We were thrilled to spend the jam-packed 72-hours connecting, and reconnecting, with our clients, partners, and friends in the mobile marketing industry.

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Highlights included:

TopGolf Las Vegas

On Monday, Adjust teamed up with the Five O’Clock Group at TopGolf Las Vegas for a tournament, dinner, and drinks. A fun and engaging way to reconnect, we hosted over 150 guests.

Mobile Splash

Hosted by Adjust, Sensor Tower, and AppLovin, Mobile Splash took place at MGM Grand’s Splash Pool on Tuesday evening. More than 400 guests attended and enjoyed premium cocktails, food, dancing, and cooling off with boozy snow cones.

Q&A with Random Logic Games

Exploring ‘How Unified Data Drives Smarter, Faster Marketing Decisions for Mobile App Growth,’ Adjust’s Senior Account Executive, Mike Pollard, joined Random Logic Games’s COO, Mike Lofty, to explore ways to unlock app marketing success in 2022. They tackled topics like agility, the importance of visibility over data coming from multiple sources, and how to act quickly and confidently on aggregated insights to optimize strategy and focus on growth.

Adjust Datascape allows us to seamlessly go between all the layers of zooming in and out of the data, and we get instant results.

Mike Lofty

COO, Random Logic Games

The Adjust cabana

It was a very hot 72-hours, and Adjust’s cabana was the place to be to refresh, recharge, and refuel throughout all of MAU Vegas. We hosted activities in the space with YouAppi, Liftoff, and Reddit, giving attendees a chance to take a break. From morning chair massages to freshly pressed juices and vitality elixirs, there was no better space to relax and enjoy. Guests left so happy they could be seen just about everywhere sporting our coveted swag.

Session with Reddit and Appvertiser

Greg Wang, Adjust’s Head of Sales US, joined Ryan Angerami, Director of Disruptors at Reddit and Hagop Hagopian, Founder of Appvertisers for ‘How Community Drives Conversion for Fintech Brands.’ This expert session delved into how fintech brands can tap into Reddit’s communities to drive acquisition, navigate the changing and developing user-privacy ecosystem, and understand what this looks like in action. The panel explored how app businesses can differentiate themselves, the importance of doubling down on brand mission, and how finding the niche in which to market a fintech or crypto app is crucial to success.

Women in Leader(sip)

Hosted by YouAppi, Tapjoy, Adjust and tvScientific, Wednesday’s Women in Leader(sip) event brought together more than 100 registered guests to enjoy drinks and food, and take the opportunity to network in MGM’s Skyline Terrace Suite.

“It was our first in-person women’s networking event in over two years and it was so great to see all the women out in force at MAU! Together, we made new introductions, established existing relationships, and shared ideas— it was so energizing! We were overbooked and had a nice balance of customers to partners from different roles, and at all levels. These events are important to continue connecting and lifting up women in the mobile industry. We look forward to co-hosting again next year!”

Kandra Vu

Sr. Director, Global Inside Sales, Adjust

Exploring CTV in UA with Vibe.co

Adjust’s Director of Partnerships, Reggie SIngh, teamed up with Vibe.co’s COO Joel Halpern to discuss user acquisition on Connected TV and how marketers and advertisers can build strategies to measure CTV installs with precise targeting and attribution. Read more about our recent partnership with Vibe.co, where we’re working to democratize CTV advertising and empower clients with all different budget sizes to launch and measure CTV and OTT campaigns with confidence. You can also learn more about Adjust’s industry-first CTV measurement solution, CTV AdVision here.

While MAU was an excellent opportunity for Adjust to present our product suite and preview our next-generation solutions, the true highlight for our team was finally being able to meet and connect with our partners, clients, and colleagues in the mobile marketing industry. We also simultaneously kept a close eye on Apple’s WWDC to ensure that we were able to provide answers to burning questions regarding iOS 16, SKAdNetwork 4.0 and Adjust’s vision on the future of data privacy and measurement in mobile app marketing. We’re beyond excited to continue meeting face-to-face as well as online as we grow and drive success together.