Adjust launches its E-commerce App Report 2021: With insights from Sensor Tower
Tiahn Wetzler, Senior Manager, Content & Editorial, Adjust, Nov 18, 2021.
Social distancing and restrictions on movement have drastically shifted the way consumers interact with mobile and have bolstered the move toward mobile e-commerce, with numbers far exceeding pre-pandemic projections.
Adjust’s E-commerce App Report 2021: Top trends in mobile shopping with insights from Sensor Tower equips advertisers with metrics that empower smart decision making. We also examine the rise of connected TV, social commerce, and gamification in e-commerce apps, and explore how marketers can benefit from new advertising tactics.
As restrictions have progressively eased in many markets, mobile e-commerce has shown its strength by continuing to grow, with installs and sessions both increasing impressively throughout 2021 — despite changes to user acquisition (UA) on iOS brought about by Apple’s AppTrackingTransparency framework.
Marketers and developers in m-commerce have repeatedly shown their adaptability when it comes to facing challenges and building products that meet the needs of users. As its popularity continues to soar, the apps that most successfully acquire high-quality and loyal users will come out on top.
Key findings include:
- Installs in the e-commerce vertical have grown 10% so far in 2021 compared to 2020, while sessions have jumped by 12%.
- Session lengths have steadily increased, up from 10.07 minutes in 2019 to 10.42 minutes in 2020 to 10.56 minutes in 2021 so far. EMEA has the highest session lengths in 2021, at 10.97 minutes per session.
- In-app revenue has increased significantly in 2021, with May outperforming Q4 of 2020, and its set to reach an all-time high as we round out the holiday season.
- The average opt-in rate for e-commerce apps on iOS 14.5+ is sitting at 17%, far higher than early industry predictions of as low as 5%.
Download your copy of the report today to learn more.