App Trends

From media mix modeling making a comeback to centralized data becoming more important than ever, get predictions and tips for 2023 from Adjust experts.

While organic sessions make up a higher percentage of overall sessions, paid user acquisition remains an essential channel of organic growth.

Food waste apps are on the rise as users seek apps to help them eliminate waste and save money. Get examples and tips on how to grow your food waste app.

Despite economic challenges and a return to restaurants, consumers continue to order-in more as their love for the convenience of food delivery apps prevails.

Analyzing data from the past two years, December and January have proved lucrative for gaming apps. Dig into the statistics and predictions to prepare for Q5.

Despite the crypto winter, investors are heavily funding blockchain games, including Web3 gaming technology. See the impact on mobile gaming.

Learn the benefits of adding gamification elements to your fintech app and how you can successfully implement game mechanics to grow your app.

New release! Scaling your app to 1 million users: The ultimate guide, Part 2. Get tips on user retention, launching your app internationally, and influencer marketing.

The growth of the Fintech-as-a-Service (FaaS) market is anticipated to rise nearly five times until 2032. Dive into the main drivers behind this growth.

Gen Z is moving into the workforce with a disposable income of US $360B. We’ve got 6 ways app marketers and developers can attract Gen Zers to their fintech apps.

Created in partnership with Liftoff, our Japan mobile app trends 2022 report deep dives into mobile gaming, e-commerce, fintech, dating apps, and CTV in Japan.

Holiday shopping begins earlier in November, with Black Friday deals becoming more popular each year