App trends

Keep your finger on the pulse of the mobile app ecosystem with Adjust’s exclusive insights from industry data specifically tailored to the needs of mobile marketers. Our data-driven approach enables us to dive deep into key metrics to analyze market trends and consumer behavior. Our insights are actionable, so you can stay ahead of the latest developments in the industry in an increasingly competitive market.

Blog Topics App trends

May 17, 2023

Surging app demand boosts mobile marketing opportunities in INSEA

Learn how to leverage centralized data, measurement, and analytics to achieve success in INSEA’s booming mobile app market.

May 02, 2023

Get ready for mid-May and Memorial Day app marketing opportunities

From BBQs to app stores: How Memorial Day impacts app installs and sessions. Learn which verticals are most primed to boost ads in the lead-up to Memorial Day weekend.

Apr 27, 2023

Adjust x Sensor Tower: Get game-changing insights into INSEA’s mobile app landscape

Tap into the abundant opportunities available to app marketers in INSEA. Download our ebook today for insight into the region’s gaming, fintech, shopping, and entertainment apps.

Apr 24, 2023

Mom's the word: Tips and tricks for the Mother’s Day marketing motherload

Find out which app verticals soar in installs and sessions over Mother’s Day to prepare a stellar seasonal marketing campaign this May.

Mar 21, 2023

Digital banking apps are on the rise in Southeast Asia

Southeast Asia is experiencing an amplification of the global digital transformation of financial services. Learn from two banks in Vietnam and Thailand taking the lead.

Mar 06, 2023

Ramadan insights and tips for app marketers in 2023

From installs and sessions, to time-in app and more, we’ve analyzed the data from Ramadan 2022 so you can maximise success on this year’s campaigns.

Feb 22, 2023

Touchdown! Mobile app usage ramps up on Super Bowl Sunday 2023

Discover how streaming, food delivery, sports betting, and sports news apps performed on Super Bowl Sunday 2023.

Feb 06, 2023

Last-minute Valentine’s Day campaign ideas for app marketers

Forgot to create a UA campaign for your app for Valentine’s Day? Not to worry, we’ve put together a list of our top 10 campaign ideas for the holiday of love.

Feb 01, 2023

Brazil in three charts: Installs, sessions, and retention rates

Brazil's mobile market is rapidly growing. Find out which verticals had the most downloads, highest sessions, and best retention rates.

Jan 10, 2023

Our top 5 mobile app marketing predictions for 2023

From media mix modeling making a comeback to centralized data becoming more important than ever, get predictions and tips for 2023 from Adjust experts.

Jan 04, 2023

How did organic and paid acquisition channels perform in 2022

While organic sessions make up a higher percentage of overall sessions, paid user acquisition remains an essential channel of organic growth.

Dec 12, 2022

Food waste apps: Trends and tips going into 2023

Food waste apps are on the rise as users seek apps to help them eliminate waste and save money. Get examples and tips on how to grow your food waste app.