Blog Topics App Trends

App Trends

Keep your finger to the pulse of the mobile app ecosystem with our App Trends reports. Each report dives deep into key metrics and industry benchmarks so you can stay ahead of the latest developments in the industry.

Our annual App Trends Report is live! Download it here (or learn why you should!)

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Apr 21, 2020
Out now! Adjust’s Mobile App Trends Report 2020 is here

With Ramadan around the corner, Muslims around the world are preparing for a month of introspection - but how does the holiday affect app activity?

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Mar 19, 2020
How does Ramadan affect time spent on mobile?

Indonesia, with a population of 264 million, ranks as one of the biggest potential growth markets in the world. But how is mobile influencing this rising nation?

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Dec 17, 2019
Indonesia in three charts: The state of Indonesian app marketing

MENA finds itself in a curious position. It both points the way ahead as a market with explosive potential, but is currently far behind in terms of growth. The question is: why?

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Dec 5, 2019
MENAs banking apps are slow to grow, but users retain for longer

From app users to app reviewers, and from investors to entrepreneurs, everyone has an appetite for Food Delivery apps.

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Nov 18, 2019
Meals on mobile: The state of Food Delivery apps in 2019

In the first-ever issue of LTV magazine, we interviewed Cornelia Müller, Teamlead Mobile Marketing, who leads mobile marketing at FlixBus, and Davide Gabriele Croci, Director of Customer Retention.

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Nov 7, 2019
FlixBus puts data in the driver’s seat to build better customer experiences

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

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Nov 1, 2019
Fitness trackers see a boost in January — but do users keep their resolutions?

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

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Oct 23, 2019
Out now! Adjust and Liftoff’s Japan Engagement Report

It’s a common belief in mobile that there’s a definite relationship between paid and organic installs.

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Oct 22, 2019
Measuring K-Factor in Marketing: What are the effects of paid UA on organic installs?

In Adjust’s App Trends report, we found that Mobility apps had some of the highest Growth Scores of any app, but the lowest retention. That trend has only become more extreme in 2019.

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Oct 16, 2019
Mobility, measured: The state of urban mobility apps in 2019

4 billion people own a smartphone. If it’s your job to reach them, you need to know which markets are more mobile-friendly and ready for the latest launch. Learn where to go with the map.

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Oct 8, 2019
Out now! The Mobile Growth Map

Adjust’s Growth Score was created to help marketers understand the verticals in the ascendancy, which are plateauing, and where.

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Sep 25, 2019
Dating apps top the charts when it comes to growth in the U.S., but why?