App Trends

Keep your finger to the pulse of the mobile app ecosystem with our App Trends reports. Each report dives deep into key metrics and industry benchmarks so you can stay ahead of the latest developments in the industry.

Blog Topics App Trends

Sep 7, 2022

Mobile gaming levels up in EMEA: Installs, sessions, and user behavior

Mobile game installs in 2022 eclipse pandemic-driven growth but sessions drop slightly as user habits diversify.

Aug 31, 2022

Mobile gaming in APAC ascends new heights in 2022

Continued growth in mobile gaming in APAC is promising for app marketers. We examine recent trends and offer strategies to grow your app in the region.

Jul 26, 2022

The top 6 trends driving growth for e-commerce apps in 2022

Geek out over the recent tech trends in e-commerce apps. From audio experiences to CTV advertising, get inspired by the latest innovations in the app marketplace.

Jul 25, 2022

Chinese export apps: The verticals and markets driving international success

Chinese games have long been loved internationally and according to Adjust data, there are many verticals and markets driving success for Chinese app developers.

Jul 22, 2022

The future of subscriptions on mobile: Scaling in a growing space

App subscriptions on mobile are becoming more lucrative and more competitive. We’ve gathered the latest trends and share 3 tips for app marketers wanting to scale.

Jun 20, 2022

Mobile app usage reaches an all-time high: Sessions, time spent in-app, and beyond

Despite users in many markets returning to a pre-pandemic lifestyle, global app sessions and time spent in-app are still booming.

May 24, 2022

Trends and growth projections for the INSEA fintech app ecosystem in 2022

With its incredible growth, the fintech industry in INSEA is competitive for app marketers. Explore key trends and insights to kickstart your next INSEA campaign.

Apr 27, 2022

What makes a good app retention rate?

Explore the ins and outs of mobile app user retention rates, from the best retaining verticals to best practices to improve your retention rates.

Mar 31, 2022

Crypto and Mobile in 2022 Series Part 4: User numbers for crypto & digital currency apps soar

Crypto app sessions and installs grew dramatically in 2022. We explore when, why, and how marketers can shape their crypto UA strategies efficiently.

Mar 17, 2022

Just released! Fintech Deep Dive: Digital currencies 2022 playbook in partnership with Apptopia

Adjust & Apptopia’s new playbook serves as a mobile marketer’s guide to crypto app performance and advertising. Download and dive in now!

Mar 8, 2022

Crypto and Mobile in 2022 Series Part 3: NFTs, metaverse, and blockchain-based gaming

NFTs, blockchain games, and the metaverse are hot topics in 2022. Here’s what they mean for marketers and developers on mobile.

Mar 2, 2022

Crypto and Mobile in 2022 Series Part 2: Blockchain, crypto, and what it means for mobile

In part two of our new series, we explain key concepts in digital assets and why mobile is a critical gateway to these assets.