It’s here! Mobile app trends 2022: A global benchmark of app performance
Tiahn Wetzler, Senior Manager, Content & Editorial, Adjust, Apr 14, 2022.
The global shift toward mobile continued throughout 2021, as users turned to apps in record numbers in markets across the globe. The mobile app ecosystem faced significant challenges in 2021, including the ever-evolving transformation of consumer patterns and user habits in light of lockdowns and social distancing, and the major changes to user privacy brought about by the rollout of Apple’s iOS 14.5 and AppTrackingTransparency (ATT). By continuing to thrive despite these shifts, the app marketing industry has demonstrated how robust, agile and adaptable it is, and how adept advertisers and developers are at finding and retaining audiences.
To help you better navigate these changes and challenges, and to equip you with the knowledge needed to outperform competitors and drive growth in 2022, Adjust has just released its latest report: Mobile app trends 2022: A global benchmark of app performance.
Based on Adjust’s dataset of the top 2,000 apps, the report provides insights and expert industry analysis on global and regional mobile app developments. Dive into granular data on fintech, e-commerce, and gaming apps, understand your audience and the app economy in 2022, and level up your app.
Key findings include:
Installs grew year-on-year in 2021 in all verticals and regions tracked, with fintech up by 35%, e-commerce by 12%, and gaming by 32%.
Stock trading and crypto apps grew significantly and have highly engaged user bases. While they make up 7% and 2% of all fintech app installs, respectively, they account for 17% and 6% of sessions.
Hyper casual games make up the highest share of installs within the gaming vertical (27%), but it’s action that accounts for the largest proportion of sessions (30%).
Marketplace apps have significantly better retention rates than the averages for the rest of the e-commerce vertical (day 1 27% vs. 19% and day 30 10% vs. 7%.)
Fintech, e-commerce, and gaming all had their highest in-app revenue months on record in 2021, according to Adjust data.