France in three charts: Installs, sessions, and retention rates
France boasts a thriving and mature app ecosystem, driving Europe's ongoing mobile revolution. With over 76% of the French population actively using smartphones, the market's total revenue is projected to exceed $7.3 billion by 2027. French users are also highly engaged, spending an average of 3.9 hours per day on mobile apps in 2022, a significant increase from the 2.7 hours in 2019.
The year 2023 has brought forth distinctive trends shaping the French app market. Gaming, social, and utility apps have experienced a surge in installs. However, despite the growth in specific categories, overall app sessions in France have slightly declined, potentially reflecting the country's broader economic challenges. In this article, we zoom in on France's most popular app categories, analyzing those with the highest download rates and user engagement.
Gaming takes the lead among the top-grossing Android apps
In the French Android market, gaming apps dominate the revenue charts, with six out of the top ten grossing apps belonging to this category. Leading the pack is Coin Master, a gaming app that holds the top spot, while TikTok (social) secures second place. Following closely behind is another gaming app, Monopoly Go. On iOS, the scenario shifts slightly. Deezer, a popular music and audio app, takes the first place, with TikTok coming in second and Tinder (social) rounding out the top three.
Significant growth in gaming app installs and usage in Q3 2023
France's mobile gaming sector is experiencing impressive growth. It is projected to generate $0.83 billion in revenue by the end of 2023, with expectations of reaching $1.07 billion by 2027. This growth is evident because games account for 43% of all mobile app downloads in France. Additionally, a study shows that 71% of the French population engages in mobile gaming at least occasionally. This increasing interest is further supported by Adjust data, which reveals a significant 17% increase in gaming app installs from the second to the third quarter of 2023, accompanied by a 5% rise in user sessions.
Capitalizing on opportunities in France's mobile app market
The mobile app market in France has consistently shown growth and user engagement across various categories despite economic shifts and market uncertainties. As we enter 2024 and beyond, France is expected to continue expanding its market. Localizing apps in French, for example, is crucial for app marketers aiming to make a lasting impact in this competitive landscape. This helps captivate the domestic market and allows access to the extensive Francophone global community. However, it is crucial to approach monetization cautiously, especially regarding in-app advertising (IAA). French consumers have a noticeably lower tolerance for mobile ads, with 40% preferring alternatives compared to the global average of 20%. This necessitates the adoption of more considerate and tailored monetization strategies.
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