The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!

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Definition

What is an Advertisement?

An advertisement (often shortened to advert or ad) is a means to promote a product, brand, or service to a viewership in order to attract interest, engagement and sales.

An advert is different from other types of marketing because it is paid for, and because the creator of an advert has total control over the content and message. The intention of an ad is to affect buyer behavior and influence those who view ads to purchase or otherwise engage with the subject of the advert, usually a product.

Advertisements come in many forms, from copy to interactive video, and have evolved to become a crucial feature of the app marketplace.


What Do In-App Ads Look Like?

In-app ads take many forms, including text, banners, push notifications and pre or post-roll video ads. Such video adverts are usually around 10-15 seconds long (though they can vary) and normally showcase the product within that time. Increasingly, ads are becoming interactive, providing more engagement for users. One such example is the use of deep linking, a feature which allows advertisers to send users directly to an install page in a single click.


Why Are Advertisements Important?

Advertisements are a guaranteed method of reaching an audience. By creating an exciting ad, and spending enough to reach many users, advertisements can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics.



Ads and Adjust

Ad tracking is easy with Adjust; it’s as simple as integrating an SDK and creating an Adjust tracker URL. After that, our dashboard will show you precisely how well your advertisements are performing. We can also put you in sync with any of our hundreds of partners so you can advertise to the right sources at a budget which is right for you.

Related Resources

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