What is cost per click (CPC)?
What does CPC mean?
Cost per click (CPC) measures the average cost an advertiser pays each time a user clicks on their ad. Also known as pay per click (PPC), CPC is one of several cost models in mobile app marketing.
When an advertiser opts for a CPC pricing model, they select a maximum bid for each click, and the advertising platform charges them the maximum bid or the actual cost per click; whichever is lower. Cost per click is often used in search engine advertising, such as Google Ads, where advertisers bid on specific keywords related to their app. The cost of each click can vary depending on the competition for the keyword, the quality of the ad, and the relevance of the landing page.
CPC marketing is popular because advertisers can easily use this pricing model because it is straightforward, measurable, and provides a clear indication of the performance of an ad campaign. Analyzing a campaign’s average cost per click allows marketers to make adjustments and measure any subsequent changes in performance to optimize the ad and get the most bang for their buck.
How to calculate CPC
To calculate a paid advertising campaign’s average cost per click, simply divide the total advertising cost by the number of clicks on the ad.
CPC advertising and Adjust
Advertisers use attribution tools such as Adjust to verify which campaigns and platforms are acquiring high-quality users. This helps them make informed decisions about their marketing strategies. Adjust provides a unique tracker URL for each campaign. This makes it easy to assess campaign performance on our user-friendly dashboard. Learn more about how Adjust helps advertisers accurately attribute in-app events.
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