The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!


Related Terms



What is a Dashboard?

A dashboard is a visual display of all of your data. While it can be used in all kinds of different ways, its primary intention is to provide information at-a-glance, such as KPIs.

A dashboard usually sits on its own page and receives information from a linked database. In many cases it’s configurable, allowing you the ability to choose which data you want to see and whether you want to include charts or graphs to visualize the numbers.

Why Are Dashboards Important?

Dashboards allow all kinds of professionals the ability to monitor performance, create reports and set estimates and targets for future work.

Other benefits include:

  • A visual representation of performance, such as with charts and graphs
  • The ability to identify trends
  • An easy way of measuring efficiency
  • The means to generate detailed reports with a single click
  • The capacity to make more informed decisions
  • Total visibility of all systems, campaigns, and actions
  • Quick identification of data outliers and correlations

The Adjust Dashboard

The Adjust dashboard provides you with information on various in-app performance metrics, as well as many customizable inclusions and features. Our settings are customizable, and your datasets can be downloaded in a single click.

Our dashboard features many of the metrics and toggles you’d expect from a cutting-edge analytics toolset, and fortunately, you only need one. All of your network integrations, event tracking setup, and more are built right into the interface. And we haven’t even started to talk about how good it looks, nor how accurate the data it reports on is.

For more on the Adjust Dashboard, including all of our most important features, click here.

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