Categories
Ad Network, CTV Partner, Mediation, OEM / Preload partner, Supply Side Platform (SSP)
Collections
Ad Spend, CTV AdVision, Audience Builder, SKAdNetwork, Ad Revenue, Automate
Resources
About AppLovin
AppLovin enables app developers to grow their business by using our market-leading technologies to solve their mission-critical functions with a powerful, full stack solution including user acquisition, monetization and measurement.
AppLovin MAX, the industry’s leading monetization platform, enables developers to earn more for their ad inventory and reinvest those revenues–as well as those newly-learned insights–into user acquisition with AppLovin’s growth engine, AppDiscovery. This cycle of 360° growth empowers developers to grow their app business faster and more profitably.
We partner with developers of all sizes, gaming and non-gaming alike. AppLovin’s main headquarters is in Palo Alto, California, with several other global offices.
AppLovin’s holistic growth approach helped us get our new app off the ground and scale quickly. This growth didn’t just add users to our app, it also enabled us to exceed our D0 ROAS targets. These results quickly made AppDiscovery our top-performing UA channel. On the monetization end, we were able to run A/B tests and make optimizations that drove a 3X increase in ARPDAU, which provided additional revenue for expanded UA.
AppLovin and Adjust
AppLovin is a SSP and Adjust is an MMP. Our integration lets AppLovin receive attribution and in-app event data through automated callbacks to provide app developers deeper insights into their monetization and UA performance.
Media
AppDiscovery Case Studies
