Categories
Ad Network, Demand Side Platform (DSP), Supply Side Platform (SSP)
Collections
Audience Builder
Resources
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
We are not only achieving our App growth goals, but also overperforming against our app install or app daily active users historical records several times over. I’m happy to say the cost per install achieved by Criteo’s audiences is 20% lower than the average that we obtain with other channels. Moreover, this cheap acquisition cost hasn’t penalized the engagement of these installs, as lifetime value extracted from Criteo’s acquired users is 30% higher than the average from other channels
Criteo and Adjust
Criteo and Adjust provide a seamless and efficient mobile advertising experience, offering comprehensive solutions that enables advertisers to reach their target audience and maximize their ROI. Together, Adjust’s mobile measurement capabilities and Criteo’s Commerce Media Platform deliver personalised and relevant ads to users, benefiting advertisers from a more streamlined and effective advertising process.
Use cases
- Commerce Growth helps Milanuncios drive more lifetime value
Milanuncios teamed up with Criteo to launch a two-pronged campaign approach to generating app growth. First, the collaboration focused on acquiring new and high-value users, providing them with a more modern in-app brand experience. Second, the collaboration honed in on retaining Milanuncios’ existing customers to increase user lifetime value and create long-lasting relationships with the brand.
- Swiggy grows its new purchaser base for food deliveries
Through a combination of acquisition tactics – including targeting predefined audiences, engaging high-intent lookalike audiences, and launching adaptive creative ad solutions – Criteo helped Swiggy effectively reach new users with a strong likelihood of making a purchase. Swiggy was also able to integrate Criteo’s AI-powered Dynamic Creative Optimization into their app install campaigns on the Criteo platform, driving new users to make their first online order via the Swiggy app.
- Joom scores 8:1 ROAS with Criteo App Retargeting
Joom was able to take advantage of an existing partnership between their Mobile Measurement Partner, Adjust, and Criteo to quickly and easily turn on Criteo App Retargeting campaigns. With Criteo App Retargeting, Joom was able to track shopper-level intent through the Adjust SDK and dynamically show the most relevant product to app users in an ad format they were most likely to engage with in real-time. Criteo also provided the scale Joom needed to expand their business rapidly across regions.
