Categories
Analytics Platform, Demand Side Platform (DSP), Campaign Management
Resources
About Kayzen
Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading app developers, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and branding campaigns in both self-serve and managed service modes.
Built on the three core pillars of performance, transparency, and control, Kayzen powers the world's best mobile marketing teams to take programmatic advertising in-house.
With an unprecedented scale of >160bn daily ad requests from 2bn+ unique users worldwide, we serve more than 500M ads per day in 180 countries. Kayzen is accessible through our APIs or user interface.
"Our partnership with Kayzen was a success right from the start. We achieved better results, improving, and scaling while hitting 1.5x of our ROAS goals."
Media
Truly transparent pricing. No hidden fees. No hidden margins.
Programmatic Essentials
Use cases
- Retargeting
Retargeting DSPs often charge over 50% margin on media spend while accessing the same users on RTB as other vendors. With Kayzen's transparent, low-margin pricing, you can access the same users more cost effectively and save potentially 80% of ad tech middleman fees.
- User Acquisition
Kayzen provides complete transparency and control over UA campaigns. Our low-margin SaaS pricing combined with access to campaign data means that UA Managers always know how much budget is going to vendors and where their campaigns are running. They can control bidding decisions by leveraging our out-of-the-box optimization algorithms and intuitive UI for manual optimization.
- A/B Testing
Kayzen's extensive options for targeting and campaign configuration and its intuitive UI make it easy for mobile marketers to A/B test different concepts. UA teams can test different creatives on identical audiences before selecting the best for scaled UA. Product Managers can test different app features on similar audiences before releasing or updating an app.
