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Demand Side Platform (DSP)
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About Kayzen
Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options.
Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage.
With an unprecedented scale of 230B+ daily ad requests from 1.9B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface.
"We partnered with Kayzen for a user acquisition campaign for Co-op’s app, and they outperformed our benchmarks, achieving CPAs that were 70% lower than our target CPA. That success deepened and further expand our partnership with Kayzen."
Media
Take Control of Growth with Smarter Programmatic Advertising
Maximize value, minimize waste.
PLAYSTUDIOS chooses Kayzen as their main retargeting platform
Full Funnel App Growth with Greggs on In-App Video
Use cases
- User Acquisition
Kayzen helps you scale customer acquisition with the right mix of automation and expert support. Our team works as an extension of yours, setting up, optimizing, and scaling UA campaigns with full transparency into costs, bidding, and performance. You get access to 1.9B+ unique users across top mobile app and web inventory, while our machine learning models optimize toward the goals that matter — installs, purchases, or custom in-app actions.
- Retargeting
Most retargeting DSPs charge 50%+ margins for the same users everyone can access. Kayzen offers managed retargeting with transparent pricing that cuts out unnecessary ad tech layers. Our team handles setup, optimization, and audience segmentation, while you get full visibility into performance, spend, and placements so you retarget more effectively and reduce costs without compromising results.
- Brand Performance
Kayzen helps brand teams amplify their presence through full funnel, data-driven campaigns while we manage every detail. With our Video+ format, smart ad sequencing, and precise targeting into brand-safe inventory, we create awareness and engagement journeys that drive measurable impact. You get full visibility into placements, metrics, and spend, while we handle the execution to make brand building easier.
