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MAF

Transforming advertising into Discovery

About MAF

MAF (formerly MYAPPFREE) is a cross-device mobile app marketing platform fueled by data and technology that helps companies acquire new users at scale using a portfolio of in-house solutions designed to drive the most engaging ad experience.

Its self-service platform is tailored for user-acquisition on performance model with the aid of multiple media environments - MyAppFree's proprietary apps designed by in-house app-studio, internal SDK, and programmatic/social platforms.

The platform leverages a real-time optimization algorithm along with proprietary audiences and interactive ad-formats to ensure the client's set objectives are achieved.

MAF and Adjust

MAF (formerly MYAPPFREE) supports Adjust MMP attribution and cost reporting.

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