MobUpps
Mobupps is a leading adtech company with a legacy spanning over 16 years, offering a best-in-class platform that seamlessly connects advertisers and publishers.
About MobUpps
We provide a differentiated, comprehensive solution powering full-service, performance-driven campaigns. Through our award-winning cross-geo, cross-device network, we deliver measurable growth for clients worldwide.
Backed by strong in-house R&D, Mobupps was among the early adopters of AI, embedding advanced automation into both product offerings and operations. With proprietary technologies such as MAFO, iRTB, and MobuppsX, we ensure superior optimization, transparency, and measurable outcomes.
Our global team of professionals is dedicated to redefining mobile marketing and delivering exceptional value, helping clients scale with precision, efficiency, and proven success.
Mobupps has been a game-changer for us. Their expertise in CTV advertising helped us unlock new levels of engagement and drive significant revenue growth. Their data-driven approach, combined with strategic execution, has exceeded our expectations. We’re excited to continue building on this success together.
MobUpps and Adjust
Mobupps and Adjust are committed to delivering a best-in-class experience for app developers, supporting their user acquisition and ad-tech needs across the full growth lifecycle.
Mobupps is an Adjust-certified partner and is consistently recognized in Adjust’s Performance Index for top-tier results. With over a decade of industry experience, Mobupps has proven to be a trusted and reliable partner.
Together, Mobupps and Adjust work closely to provide clients with a holistic, data-driven solution, combining performance, transparency, and advanced anti-fraud measures to drive sustainable growth.
Use cases
- CASHe - Leading Financial Platform
The Solution: MAFO eliminated fraudulent traffic at the initial conversion stage, ensuring clean, high-intent users. Leveraged a diverse mix of DSPs, OEM placements, direct app partnerships, and premium publishers for scalable and high-retention reach. Continuous A/B testing, bid adjustments, and audience segmentation to enhance conversion rates and reduce CPA. Results ₹1.5CR + in average monthly loan disbursements 35% increase in lower-funnel conversions 28% improvement in CPA
- FavBet - Online Gaming & Gambling Platform
The Solution: As an expert in mobile-first and programmatic marketing, Mobupps executed a CTV-focused strategy to boost FavBet’s market presence. Key initiatives included: Optimized CTV ads tailored for enhanced user engagement and conversions. Real-time performance tracking to fine-tune messaging and placements. Multi-channel marketing integration for a seamless user journey across platforms. Results: 1276% MoM Revenue Growth 380% YoY Revenue Increase
- Madeira Madeira - Online Furniture & Decoration Store
The Solution: Mobupps executed a user acquisition campaign focused on delivering the highest-quality traffic available in the market. Key initiatives included: Utilization of premium traffic sources to maximize engagement and conversion potential. Implementation of advanced targeting strategies to reach high-intent users. Real-time optimizations to enhance performance and efficiency throughout the campaign. Results 106.4% MoM Sales Growth 97.4% QoQ Revenue Growth
- Moniepoint - Africa’s Finance Service
The Solution Implemented AI-driven audience segmentation to precisely target high-intent users. Leveraged DCO to deliver personalized, high-performing ad creatives. Utilized RTB and ML for cost-effective conversions and optimal ad placements. Adopted a performance-based buying strategy to allocate budget efficiently and maximize ROAS. Results 335% Increase in App Installs 519% Growth in User Signups 3059% Surge in Completed Transactions $0.10 - $0.15 eCPI with Optimized CTR & Win Rate
- DeFacto - Global Fashion Retailer
Objective: Defacto wanted to expand its customer base in Turkey by acquiring high-value, first-time purchasers. The goal was to identify and engage users most likely to make purchases and maintain robust conversion rates across all campaign stages. Results: 2X MOM Growth in First-Time Purchases 1.2% Click-to-Install Conversion Rate 2.5X Growth in Install-to-First Time Buyers
