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- Ad Network
- CTV Partner
- Demand Side Platform (DSP)
- Campaign Management
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Taptica Operations team
Taptica partners with mobile advertisers to help them find the right user - delivering high‑quality users at scale across global mobile inventory.
Taptica is a global mobile advertising partner focused on helping app advertisers acquire valuable users - users who go beyond the install to actively engage, convert, and generate long‑term impact.
We work with mobile advertisers worldwide, delivering performance-driven user acquisition across CPI and CPA models (including CPL, CPP, and other in-app models). Our campaigns are optimized toward post-install engagement and downstream performance, enabling brands to scale efficiently across a wide range of markets, devices, and traffic types.
As part of Nexxen International, a publicly traded company, Taptica operates at the highest industry standards - offering the credibility, stability, and transparency trusted by leading global advertisers.
What We Do
- Performance-focused user acquisition (CPI & CPE)
- Campaign management optimized for engagement and LTV
- Scalable global reach across iOS and Android
- Data-driven optimization beyond the install
How Taptica Drives Performance
Taptica delivers results by activating the right users through a diverse mix of premium mobile traffic sources. Our media strategy combines:
- Trusted in-house ad networks built on long-standing relationships
- Direct access to high-quality mobile app inventory
- A broad range of mobile traffic formats and sources tailored to campaign goals
By continuously optimizing and balancing these inventory types in real time, we ensure advertisers reach the right users - at scale, without compromising quality.
Quality & Transparency
Quality is central to everything we do. Every new traffic source undergoes a strict onboarding and validation process, and sources that fail to meet our performance benchmarks are removed.
With over 18 years of experience, Taptica has built deep, long-term relationships across the mobile ecosystem - allowing us to quickly identify the inventory that best fits each campaign and deliver strong results from day one.
Adjust and Taptica
Taptica & Adjust
Through our seamless integration with Adjust, advertisers benefit from transparent attribution, reliable performance measurement, and data-driven optimization across the entire campaign lifecycle - enabling confident decision-making and scalable growth.
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