Thrad

The omnichannel DSP for advertising in conversational AI.

Thrad is an omnichannel demand-side platform (DSP) and exchange for conversational-AI surfaces like ChatGPT and other AI assistants — the emerging channel where users increasingly discover products and make decisions.

Advertisers set a target return on ad spend, and Thrad optimizes capital deployment across AI-native supply to hit it. The platform runs millions of ads daily for Fortune 500 advertisers across a growing network of AI publishers and SSPs.

Thrad handles the full commercial cycle: campaign setup, bidding, optimization, and measurement, giving advertisers a single point of access to conversational-AI inventory that is otherwise fragmented and hard to buy.

Adjust and Thrad

Thrad integrates with Adjust to bring independent, trusted measurement to advertising on conversational-AI surfaces. Advertisers running campaigns through Thrad can use Adjust to attribute installs and in-app events, measure return on ad spend, and reconcile performance against their other paid channels in one place.

The integration supports click and impression tracking via Adjust's measurement URLs, with install and event postbacks flowing back to Thrad for real-time optimization — so advertisers get accurate attribution and Thrad's bidding engine gets the signal it needs to improve ROAS.

The omnichannel DSP for advertising in conversational AI.

Adjust and Thrad

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