Impact Measurement
We measure campaigns incremental results to prove the real impact of marketing initiatives. Our Measurement & Impact analysts perform Incrementality Tests, Brand Lifts Test.
Resources
Categories
- Analytics Platform
- Campaign Management
- Engagement Provider
- Business Intelligence
Winclap is a Growth Transformation company helping brands transform how they attract, acquire, retain and monetize users. We combine tech, experts and creators in a suite of Growth Solutions.
Winclap Growth Solutions include: Growth Framework Consultancy, Owned-media Management, Media Buying, Creator-based Content, Measurement, Analytics, and Budget Allocation with AI. With offices in New York, Barcelona, Ciudad de Mexico, Sao Paulo, Buenos Aires and Cordoba, Winclap is able to help global companies like MercadoLibre, Telefónica Movistar, PedidosYa grow in all their digital landscapes.
Adjust and Winclap
Proving impact is the core at everything we do. We work with top MMPs, like Adjust, to use their powerful technology to measure, visualize and prove incrementality, in all channels, in all campaigns.
When onboarding a client, we use Adjust analytics to get clear data on their campaigns. To have consolidated metrics from media channels allows us to understand each campaign performance and compare results. This is a great advantage to establish benchmarks for a successful strategy when deploying a new media channel.
Using a straightforward analytic tool like Adjust, provides insights to understand user behavior at every point in their app journey. It allows us to execute targeted strategies to acquire, retain or monetize users effectively.
Working with a client's app that is integrated with Adjust makes things simple. Adjust is just easier.
Use Cases
AI Budget Allocation
Increase your marketing spend ROI with better budget allocation. The tool will allow you to understand how to allocate your available budget in order to maximize results. The BA tool uses machine learning models to analyze and predict your campaigns performance. Get insights to allocate budget where it makes the most for each dollar spent.
Business Intelligence Analytics
When it comes to data, we know that one size doesn't fit all: now you can measure the metrics that really matter for YOU in a custom-made dashboard. You can adapt it to reflect your KPIs Our Growth Engineers work to integrate your media channels and your MMP to get you campaign visualization in one single place. Real-time reporting meets correct attribution.
Tech Implementations
Like an idea, a tech tool is only useful if it is well implemented. We help with that. Our tech team with help with your Adjust’s SDK implementation and event-value conversion. We help you measuring every user action in your app and build your event map. Measure better and increase your event conversion.
Media
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