Segment

Twilio Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

Adjust requires you to pre-define custom events, but with Segment you don’t need to install new code hooks into your apps. In your Segment Adjust integration settings you can map your event token from Adjust to the Segment events you’re already recording. Segment can send all the data Adjust needs from the server so you won’t need to bundle the Adjust SDK to your apps in order to record these events or grab push notification tokens. That means you can start sending data to Adjust without re-submitting to the App Store, saving you significant time. You can also use Segment server-side libraries to send data, which is useful if your app is not built in native Android or iOS development environments.