StackAdapt

StackAdapt is a leading AI-powered programmatic advertising platform trusted by brands and agencies to plan, execute, and optimize digital campaigns across channels. Built to drive performance, StackAdapt enables marketers to grow their mobile apps by delivering high-quality user acquisition and in-app engagement at scale. With premium reach across in-app, mobile web, native, video, and connected TV, advertisers can connect with the right users in the right environments.

Designed with an intuitive interface and advanced machine-learning optimization, StackAdapt makes it easy to set up, manage, and scale app install campaigns while maintaining strong efficiency and user quality. Marketers can activate sophisticated targeting strategies including lookalike audiences, device-level filters, and geo-based targeting to reach users most likely to install and engage.

StackAdapt continuously learns from real-time performance signals to improve CPI efficiency, boost install-to-event conversion rates, and strengthen long-term retention. By consolidating campaign setup, creative management, audience building, and reporting into a single platform, StackAdapt empowers growth teams to launch quickly, experiment efficiently, and scale what works with confidence.

StackAdapt integrates with Adjust to provide accurate attribution for mobile app installs and in-app events. Adjust identifies which StackAdapt campaigns drive installs, purchases, registrations, and other key actions, giving marketers clear insight into user quality and return on ad spend.

Through this integration, post-install events are sent directly from Adjust into StackAdapt to power real-time optimization. This enables campaigns to automatically shift delivery toward the highest-value users and improve performance over time. The integration supports both iOS and Android environments.

Together, StackAdapt and Adjust offer a reliable and scalable solution for user acquisition, event measurement, and long-term app growth.

Key Benefits

• High-quality user acquisition across in-app, mobile web, native, video, and CTV
• Advanced targeting options, including lookalike audiences 
• Machine-learning optimization for efficient CPI and stronger user retention
• Accurate install and event attribution powered by Adjust
• Real-time event postbacks for performance-driven optimization
• Easy setup and seamless activation across iOS and Android

App Install Solution Overview

Key Capabilities

• App install attribution + in-app event tracking (registrations, purchases, subscriptions, milestones), including Apple SKAN support
• Optimization toward CPI and CPA goals
• Robust reporting for clear visibility into campaign performance and outcomes

Cross-Channel Activation

• Cross-channel app install campaigns across Connected TV (CTV)
• Expand into Audio, DOOH, and more at global scale

Global Scale and Reach

• Proven ability to run app install campaigns worldwide — including the US, Australia, South Africa, Mexico, Spain, and beyond