Categories
Ad Network, Analytics Platform, CTV Partner, Campaign Management, OTT Partner
Collections
CTV AdVision
Resources
About Tatari
Using the Tatari platform, marketers like Calm, Rocket Money, and Teladoc Health have brought TV advertising in-house, allowing them to buy, measure, and optimize ads across linear and streaming TV. Through a combination of technology and data science, we make TV advertising feel like digital with metrics that are focused on business outcomes. Tatari's integration with Adjust allows Tatari to ingest mobile attribution data so our joint partners can see the results of their TV advertising in the Tatari dashboard. Now’s the time to get started on TV. Get your brand in front of potential new customers and scale your app. For additional information, please visit tatari.tv.
"I can't imagine buying TV without Tatari...the way they incorporate data and measurement into the media plans. They are truly bringing TV into the 21st century. Every media buyer, especially performance-focused media buyers, need to have their hands on this tool."
Media
Driving Mobile Acquisition with TV Ad Campaigns
Use cases
- Bringing TV Media Buying In-House
Truebill began testing TV advertising to reach a broader audience and offset the rising acquisition costs associated with their social and digital efforts. Their performance-driven approach and prior experience building digital media plans made them a perfect candidate to utilize Tatari’s platform to plan, build, and optimize their TV media plans in-house. Learn more here: https://www.tatari.tv/case-studies/truebill
- Reaching the right audience at the right time with relevant creative messaging
Teladoc Health sponsored a segment of Good Morning America, focused on how telemedicine is reducing stress & simplifying family health care for those working from home. Aired amidst the COVID pandemic, this sponsorship resonated with an audience of WFH parents in both a relevant and timely manner, which led to an immediate spike in web traffic. Additionally, Teladoc’s social & digital marketing efforts saw an uptick in performance (the TV halo effect.) https://www.tatari.tv/case-studies/teladoc
