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Vibe

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CTV & OTT Performance Ad Platform

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About Vibe

Vibe.co: Founded in 2021, Vibe.co is an all-in-one ConnectedTV DSP offering both self-serve and managed account modalities with an inventory of over 600 premium channels, pixel and MMP tracking, real time reporting, and competitive CPMs, to advertisers of all sizes.

Vibe and Adjust

Earlier this year, Vibe.co launched the first self-serve programmatic CTV platform focused on performance, allowing marketers to go live in minutes with no budget constraints, no contract processing delays, a custom channel mix, real-time reporting, precise targeting, and pixel and MMP tracking.

Meanwhile, our friends and partners at Adjust have launched a brand new CTV Assist dashboard to solve for this very issue. Vibe clients who leverage Adjust as their MMP will be able to determine the holistic impact of their CTV campaigns and assess the impact CTV plays in assisting installs and revenue from users converting via down-funnel channels. For example, you can now break down mobile app users attributed to, say, Google Ads, by how many were also exposed to a CTV campaign. Without such an analysis, a purely last-touch approach to attribution will leave the performance of your CTV efforts feeling sub-par, so don’t settle for less any longer!

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