Categories
Analytics Platform, Demand Side Platform (DSP), Campaign Management
Resources
About XMP
XMP by Mobvista is a one-stop cross-channel media buying platform. With XMP, marketing teams are able to simplify the creative upload, campaign creation and ongoing optimization processes using best-in-class automation tools. Leveraging the API connections into the leading advertising and media platforms, XMP is able to reduce manual marketing operations to near zero.
Missing the early traffic dividend and continuing with the previous media buying model would hinder continual growth. The adoption of XMP is an important step towards industrializing batch media buying. By refining each step of the media buying process, our team can rapidly transform and accelerate performance growth.
XMP and Adjust
XMP by Mobvista fully supports the Adjust API to import performance data for all campaigns allowing for ROAS-driven decisions to be made directly within the XMP platform.
Use cases
- Media Buying
XMP centralizes the management of major global media platforms and SDK ad networks, enabling bulk campaign creation and creative uploads across multiple accounts and countries with one click. This unification enhances advertising efficiency and ease of use.
- Analytics and Insights
XMP consolidates data from advertising platforms, MMPs, and BI in one location. It offers over 200 dimensions, filters, and metrics to aid in media buying decisions, coupled with creative analytics for insights on top-performing creatives.
- Smart Assistant: Automated Optimization
XMP provides 24/7 automatic campaign monitoring and optimization, supporting various controls including notifications/alerts, and the ability to turn campaigns on/off or adjust bids and budgets automatically.
