Approved loan applications went from 10% to 30%
Increased the total successful personal loan usages by 60%
Facebook’s total share of users converted into personal loan borrowers increased from 5% to 15% with Audience Builder
Akbank’s core business is banking activities, consisting of corporate investment and private banking, commercial banking, SME banking, consumer banking, payment systems and treasury transactions, and international banking services.
Akbank was reaffirmed as the most valuable banking brand in Turkey for the fifth consecutive year in the international brand valuation company Brand Finance’s survey.
Widely known for anticipating changes in trends and customer dynamics to develop new products and channels for meeting the individual financial needs of clients, Akbank has introduced many innovations to the Turkish banking industry.
Akbank’s Direkt Mobile Application was the winner of its class in the 2014 Global Mobile Awards.
With over 60 years of experience in the industry, Akbank combines heritage, innovation and real care for its customers.
Driving sales and generating a higher return on ad spend
Akbank’s performance marketing team focuses on generating new traffic sources, then converting the traffic into sales in a profitable way. The goal for any of the company’s digital marketing channels is to drive sales and generate a higher return on ad spend. The marketers are constantly digging into the data to increase conversions, proving that they have a positive impact on the bank’s total market share. They are also always optimizing towards decreasing the cost per conversion. Through their deep data analysis they’ve managed to pinpoint the best way to maximize their sales while holding the cost per conversion at the minimum level.
With the release of Audience Builder, the marketers challenged themselves with a new goal: maximize personal loan adoption on Akbank Direkt in a profitable way while increasing Akbank’s total market share.