Case Study

How Akbank increased conversions with Audience Builder

Akbank provides an incredibly efficient way for its users to apply for loans, could they increase the success rate of applications with deeper segmentation?

You'll learn how Akbank:

  1. Segmented users more efficiently without the need of other departments
  2. Intersected their mobile data with internal CRM systems
  3. Increased successful loan applications by 60%

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We recognize our business imperative behind connecting with diverse financial backgrounds – people who have different credit scores and financial statuses. Thanks to the Audience Builder, we understand and engage with our customers better than before and deliver them personalized experiences through our ads.

Oktay Kalem, Vice President, Digital Marketing and Sales, Akbank
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Akbank’s core business is banking activities, consisting of corporate investment and private banking, commercial banking, SME banking, consumer banking, payment systems and treasury transactions, and international banking services. Akbank was reaffirmed as the most valuable banking brand in Turkey for the fifth consecutive year in the international brand valuation company Brand Finance’s survey. Widely known for anticipating changes in trends and customer dynamics to develop new products and channels for meeting the individual financial needs of clients, Akbank has introduced many innovations to the Turkish banking industry. Akbank’s Direkt Mobile Application was the winner of its class in the 2014 Global Mobile Awards, it has been announced. With over 60 years of experience in the industry, Akbank combines heritage, innovation and real care for its customers. It's no wonder the business was voted “Most valuable banking brand of Turkey” for the fifth consecutive time this year, and that it received the “Best Bank of Central and Eastern Europe” award from Euromoney in 2016.

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