Adjust equipped meutudo to cut costs without cutting corners

Meutudo faced the challenge of efficiently managing and optimizing cross-channel marketing campaigns while accurately measuring key performance indicators (KPIs), including cost per install (CPI), user retention rate, return on ad spend (ROAS), lifetime value (LTV), and conversion rates. With the finance sector growing quickly, meutudo needed a way to analyze campaign performance in real-time and make swift adjustments to remain competitive, especially during high-traffic periods like Carnival.

To tackle these challenges, meutudo partnered with Adjust, using its attribution solution for robust and reliable analytics. After several years of leveraging this core attribution, meutudo added Pulse into the mix to help free up team resources. Pulse allows the team to set up custom, real-time alerts. For example, alerts can be configured to flag anomalies in data,  monitor budget allocation, track KPIs, and more.

With the help of Adjust, meutudo was able to:

• Save R$50,000+ in a single weekend: During a high-traffic weekend, Pulse alerted the team about a critical event drop in their campaign. The alert allowed meutudo to take immediate action, saving the company more than R$50,000 (~US$10,000) in potential ad spend.
• Streamline campaign management: Pulse automated alerts for key performance metrics, preventing unnecessary costs from broken app events and ensuring smooth campaign operations during busy times like Carnival.
• Improve user acquisition efficiency: By using Adjust’s attribution tools, meutudo was able to optimize their user acquisition costs by focusing on high-performing channels, ultimately increasing the efficiency of their marketing spend.