Founded in 2000, Takeaway.com is the leading online food delivery marketplace in Continental Europe—with operations in the Netherlands, Germany, Belgium, Poland, Austria, Israel, Switzerland, Luxembourg, Portugal, Bulgaria, and Romania. The company is focused on connecting consumers and restaurants through its platform. With nearly 50,000 connected restaurants, it offers consumers a wide variety of food choices. Takeaway.com mainly collaborates with delivery restaurants. In addition, the company provides restaurant delivery services in 91 cities in ten countries for restaurants that do not deliver themselves.
As the company continues to expand its presence around the globe, the need to have consistent, reliable data sets became ever so prevalent. Working with Adjust, Takeaway.com streamlined its mobile measurement set up and leveraged raw data callbacks for deeper insight into its marketing spend and ROI. By working with Adjust, Takeaway.com was able to achieve a 35% uplift in conversion rates, and ultimately decrease their Cost-Per-Order by 37%.