Differences by region are an important way to inform strategy
Adjust data shows that Indonesia is posting the highest average opt-in rates at 50%, while Germany (an extremely security and privacy conscious market) comes in with the lowest at 17%. This demonstrates how vital communicating the value of opting-in is when working within the EU.
“SKAdNetwork has certainly presented immense challenges to the app marketing industry. At Adjust, we’re committed to investing in next-generation solutions that align with the privacy-centric evolution of the market. We’ve remained at the forefront of any and all changes, working closely with Apple and our partners and clients to make tackling complexities as seamless as possible.”