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The finance app insights report
Deep-dive into scalable user acquisition
Summary
Next-generation finance app marketing and measurement
Packed with insights, tips, and expert analysis, you’ll get the latest on building a next-gen marketing strategy for your finance app.
Discover which regions have the highest (and lowest) cost per click, cost per install, and cost per mille for ads.
Uncover in-app revenue growth over the past two and a half years.
Reveal which metric could be an indicator of lifetime value through month 0.
Explore which finance categories experienced the most notable growth in the first quarter of 2024.
Learn how real finance app marketers leveraged next-gen measurement and analytics to skyrocket their apps’ performance.
App growth you’ll want to invest in
“Adjust data indicates a stable growth for finance app installs and in-app revenue, among other metrics. By leveraging next-generation measurement approaches such as incrementality and media mix modeling alongside traditional attribution, finance app marketers can unlock new avenues for growth.”
Tiahn Wetzler
Director, Content & Insights, Adjust