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Video ads: The key to acquiring high quality new users

Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users worldwide, will guide you through how they acquire new users, test video creatives, and attribute ROI to the different campaigns they run in 40+ countries.

You'll learn

  • How to acquire mobile users with video via AppLovin

  • Tactics & UA best practices from Smule

  • How to accurately attribute marketing ROI with Adjust

Helen Wu

Director of Growth Partnerships,


Gina Kwong

User Acquisition,


Katie Hutcherson

Director of Product,


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