Video ads: The key to acquiring high quality new users

Join our partner webinar with AppLovin & Smule. We will demystify mobile user acquisition with video ads and show you how to measure which campaigns and channels deliver the best users.

Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users worldwide, will guide you through how they acquire new users, test video creatives, and attribute ROI to the different campaigns they run in 40+ countries.

You'll learn

  1. How to acquire mobile users with video via AppLovin
  2. Tactics & UA best practices from Smule
  3. How to accurately attribute marketing ROI with Adjust
Presented by

Helen Wu
Director of Growth Partnerships,

Gina Kwong
User Acquisition,

Katie Hutcherson
Director of Product,

Watch the webinar