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Video ads: The key to acquiring high quality new users
Join our partner webinar with AppLovin & Smule. We will demystify mobile user acquisition with video ads and show you how to measure which campaigns and channels deliver the best users.
Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users worldwide, will guide you through how they acquire new users, test video creatives, and attribute ROI to the different campaigns they run in 40+ countries.
You'll learn
How to acquire mobile users with video via AppLovin
Tactics & UA best practices from Smule
How to accurately attribute marketing ROI with Adjust
Helen Wu
Director of Growth Partnerships,
AppLovin
Gina Kwong
User Acquisition,
Smule
Katie Hutcherson
Director of Product,
Adjust