Diversify your UA strategy while gaining trust
In the evolving world of mobile marketing, opportunities to strengthen your UA strategy using new and unique channels are constantly presenting themselves to marketers. However, one-experience does not fit all channels. Users are increasingly sophisticated and their expectations for a seamless engagement depends on the marketing channel.
Join Adjust, Digital Turbine, and Electronic Arts for a conversation around creating a meaningful and strategic omnichannel marketing experience for your users so you never miss the opportunity for an engagement again.
Things you can expect to learn from this session
-
Things to consider when finding a new partner
-
Using existing data points to identify & prioritize new channels
-
Importance of having test-and-learn mentality & willingness to take risks
-
Tailoring creative to the specific channel
-
What trends to expect in the future
Tatiana Hoffman
Scott Tomkins
Dom Garaventa