WEBINAR
Demystifying Incrementality for User Engagement
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Kate Minogue
Marketing Science Manager, Gaming EMEA, Facebook Gaming
Alexandre Pham
Director of Partnerships EMEA, Adjust
WEBINAR
If you've always wondered what Incrementality is, how to consider it in your day-to-day job as a mobile marketer, and how to use it for LTV calculation, you've come to the right place
You'll learn about:
In this webinar Kate and Alexandre help you understand what incrementality really is, why it is important for mobile marketers, and share their best practices around considering incrementality in your day to day as well as how you can factor it into your LTV calculation.
What does Incrementality really mean
Why you should factor it in your spend & measurement activities
How to calculate your LTV taking Incrementality into consideration
Kate Minogue
Marketing Science Manager, Gaming EMEA, Facebook Gaming
Alexandre Pham
Director of Partnerships EMEA, Adjust
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