Resources Webinars Demystifying Incrementality for User Engagement

Demystifying Incrementality for User Engagement

In this webinar Kate and Alexandre help you understand what incrementality really is, why it is important for mobile marketers, and share their best practices around considering incrementality in your day to day as well as how you can factor it into your LTV calculation.

You'll learn about:

  • What does Incrementality really mean

  • Why you should factor it in your spend & measurement activities

  • How to calculate your LTV taking Incrementality into consideration

Kate Minogue

Marketing Science Manager, Gaming EMEA,

Facebook Gaming

Alexandre Pham

Director of Partnerships EMEA,

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