Demystifying Incrementality for User Engagement
In this webinar Kate and Alexandre help you understand what incrementality really is, why it is important for mobile marketers, and share their best practices around considering incrementality in your day to day as well as how you can factor it into your LTV calculation.
You'll learn about:
What does Incrementality really mean
Why you should factor it in your spend & measurement activities
How to calculate your LTV taking Incrementality into consideration
Marketing Science Manager, Gaming EMEA, Facebook Gaming
Director of Partnerships EMEA, Adjust