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Mobile Re-engagement: A Practical Guide on How To Get Started

Decided to try app engagement? Want to know where to start and how to prioritise set up? We will guide you through the best practises so you can plan and execute the most effective strategy possible.

You'll learn

  • Deep links - How they work and why you should use them

  • Which events to track for proper segmentation and a more robust bidding strategy

  • Re-attribution windows and how to measure success by vertical

Joff Hamilton-Dick

Head of Europe,


Stephanie Pilon

Head of Product Marketing,


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