Reinventing Marketing Strategies for Shopping Apps in Southeast Asia
Shopping habits are changing at a rapid pace in Southeast Asia. In an already mobile-centric region, shopping apps will play an even larger role beyond the pandemic.
As shoppers adapt to constantly changing circumstances, shopping app marketers must also reinvent their app marketing strategies to discover growth.
Anugrah Mardi Honesty
Senior Digital Marketing Manager, Bukalapak
Head of APAC Sales, Liftoff
Partnerships Manager, SEA, Adjust