London 2022 App Growth Summit: The New Possibilities of CTV
The ‘C’ in CTV is allowing TV advertising to shift from branding into a key performance marketing channel. At the London 2022 App Growth Summit, Gijsbert Pols, Director of CTV & New Channels at Adjust, shares how marketers can take advantage of one of the fastest growing performance marketing channels of 2022 and 2023 and how advances in technology have made it possible to deliver measurable, actionable results.
You will learn:
How CTV has evolved into a powerful performance channel
The ins and outs of getting started in the CTV advertising space
The hardest thing Gijsbert has ever done
Director of CTV and New Channels Adjust, Adjust