Announcing CAAF: The Coalition Against Ad Fraud
We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF.
What is CAAF?
The Coalition Against Ad Fraud is made up from key members of mobile marketing, including attribution vendors and ad networks. Everyone involved shares an aligned view to stopping ad fraud, and matches what they say by what they do, by actively engaging with, talking about, and preventing fraud from happening.
All CAAF members collaborate on an agreed set of guidelines that all members adhere to. These guidelines cover key topics, such as who is responsible for preventing fraud (and where), as well as the best methods for fraud detection and prevention.
Through mutual collaboration and participation, CAAF strives to ultimately succeed in stemming the tide of mobile ad fraud.
What CAAF members have to say
Current CAAF members include Aarki, AdAction, AdColony, AppLift, Dynalyst, Fyber, i-mobile, InMobi, IronSource, Jampp, Liftoff, Nend, Remerge, Vungle and YouAppi, and each had something to say about their new membership, which you can read more about below: