Out now! The Chinese export apps report: 2025 edition

Chinese apps are continuing to expand their international footprint in 2025, with strong gains in new categories like AI and short drama, sustained growth across established verticals (gaming, finance, social, and shopping) and ongoing influence in markets from Southeast Asia (SEA) to Europe and North America.

We’re excited to release the 2025 edition of the Chinese export apps report: Exploring global growth, influence, and market opportunities, created in collaboration with Sensor Tower. Featuring benchmarks on availability, installs, top apps, and engagement, the report pinpoints where Chinese apps are gaining traction and uncovers data-based opportunities for future growth.

• In 2025, 14% of app installs globally were attributed to Chinese-developed apps, up from 13% in 2024. Entertainment saw the biggest lift, increasing from 22% to 37%.
• Of all Chinese apps available globally, 77% are available in the U.S., 57% in India and 49% in Singapore.
• Indonesia (24%), the Philippines (22%), and Thailand (21%) lead global install share.
• The top markets for Chinese games are the Philippines, with a share of 21%, Indonesia (19%), and Brazil (18%).
• Brazil has the highest share of installs from Chinese social apps (41%), Thailand has the highest utilities share (27%), and Peru has the highest finance apps share (46%).

Get your copy of the Chinese export apps report 2025: Exploring global growth, influence, and market opportunities now!