Connected TV (CTV)

Stay up-to-date with all the latest developments in the Connected TV (CTV) and Over-the-top (OTT) ecosystem. As a leading innovator for CTV ad measurement (CTV to CTV and CTV to mobile), Adjust is ready to provide you with key insights into how to turn CTV into a performance channel for your app, unlock its assisting power, and prove its incredible value with strong ROI.

Blog Topics Connected TV (CTV)

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

Mar 10, 2023

How to create a market-leading mobile app OTT campaign on CTV

See our top tips for making a stellar OTT ad for connected TV and learn how to reach high LTV audiences via this key marketing channel.

Feb 10, 2023

How mobile marketers can master CTV advertising in 2023

How does connected TV advertising actually work? We have all the details. Plus, get tips on how app marketers can create CTV campaigns that will succeed.

Jan 12, 2023

Ad fraud on CTV, how it works, and what you need to know

Connected TV is growing rapidly as a performance channel, & so is mobile ad fraud in the space. Adjust’s Gijsbert Pols explains how it works & how to avoid it.

Dec 13, 2022

CTV AdVision recognized as Best New Measurement Tool in 2022 Cynopsis Model D Awards

Our next-generation CTV AdVision solution secured the Cynopsis Model D Awards title of Best New Measurement Tool.

Oct 05, 2022

CTV’s evolution brings new possibilities for app marketers

CTV ad spend is hitting new heights. Adjust’s CTV expert, Gijsbert Pols, covers the assisting value of CTV and how marketers can leverage it as a performance channel.

Sep 13, 2022

Gaming apps hop on board as CTV growth continues

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Aug 25, 2022

Measuring marketing success on CTV: Unlocking assisting power

Harness the exciting potential of Connected TV by transforming it into a performance channel and exploring its huge assisting power across channels.

Aug 04, 2022

Shoppable content is the next big thing for CTV

Why e-commerce apps should be advertising on connected TV today and what the future holds for retail after the introduction of shoppable CTV ads.

May 17, 2022

Adjust x tvScientific: Partnering for excellence in CTV solutions

We’ve partnered with tvScientific to offer end-to-end solutions for partners and clients working to reach, target, and measure audiences on Connected TV.

Nov 30, 2021

Connected TV: Creative best practices for ads

Learn about creative best practices for CTV ads and getting started with CTV ad campaigns.