Connected TV (CTV)

Stay up-to-date with all the latest movements in the Conneted TV (CTV) and Over The Top (OTT) ecosystem. As a leading innovator for CTV ad measurement, Adjust is ready to provide you key insights into how to scale your CTV campaigns and prove ROI on this key channel.

Blog Topics Connected TV (CTV)

Apr 26, 2022

Connected TV and OTT growth in India: Opportunities and best practices

Learn how the CTV and OTT industry is growing in India and how you can win this market with creative ad formats and best practices from Adjust’s Gijsbert Pols.

Mar 29, 2022

How mobile marketers can master CTV advertising in 2022

Read Adjust’s Gijsbert Pols’ latest piece in the New Digital Age for tips on mastering CTV advertising.

Mar 3, 2022

Adjust partners with UNICORN for Connected TV (CTV) measurement

The next in Adjust’s series of CTV measurement partnerships is Japanese automated marketing platform UNICORN.

Feb 22, 2022

Adjust at IAB Tech Lab: How CTV is changing user behavior and advertising

Watch this video from IAB Tech Lab, where Adjust’s Gijsbert Pols explains how CTV has changed television and user behavior, and what it means for advertising.

Feb 15, 2022

Adjust goes live with Xandr, ABEMA, and Smadex for CTV campaign measurement

Cross-device attribution and measurement for Connected TV campaigns made possible with Adjust’s Xandr, ABEMA, and Smadex partnerships.

Feb 9, 2022

Adjust, ABEMA, and the growing CTV & OTT market in Japan

In light of Adjust’s recent partnership with ABEMA, we take a look at the OTT & CTV market in Japan, and how marketers can make the most of it.

Jan 4, 2022

QR codes - the key to scaling Connected TV ads on YouTube

Lead Product Strategist at Adjust, Gijsbert Pols, outlines how app marketers can make the most of the increasing number of YouTube users accessing content via CTV.

Dec 14, 2021

RevX: Improve OTT app stickiness with programmatic advertising

As the OTT space continues to grow, so do the audiences and the competition. RevX explains how programmatic advertising can help drive a sticky user base.

Nov 30, 2021

Connected TV: Creative best practices for ads

Learn about creative best practices for CTV ads and getting started with CTV ad campaigns.

Nov 9, 2021

Connected TV ad formats evolve as the potential for user engagement increases

CTV is changing the way advertisers think about television ad formats and strategies, as the channel’s potential for measurement and attribution grows.

Oct 18, 2021

Adjust launches Connected TV Ad to Mobile Measurement

Adjust’s new Connected TV Ad to Mobile Measurement solution gives marketers and developers the ability to attribute mobile app installs from ad campaigns on connected TV.

Sep 7, 2021

More users tune in as CTV continues to rise

CTV is continuing to trend upward as viewing habits shift. Learn how CTV and OTT advertising is growing and the marketing opportunities it presents.