Connected TV (CTV)

Stay up-to-date with all the latest developments in the Connected TV (CTV) and Over-the-top (OTT) ecosystem. As a leading innovator for CTV ad measurement (CTV to CTV and CTV to mobile), Adjust is ready to provide you with key insights into how to turn CTV into a performance channel for your app, unlock its assisting power, and prove its incredible value with strong ROI.

Blog Topics Connected TV (CTV)

Nov 15, 2023

CTV vs. OTT explained for app marketers

Want to know the difference between CTV and OTT? Check out our article explaining how OTT services utilize connected TV devices to deliver streaming content to users.

Nov 09, 2023

How to harness incrementality measurement for CTV success

Combine the power of CTV advertising with incrementality measurement to increase your app’s reach by knowing which specific campaign factors drive your success.

Oct 30, 2023

Get the skinny on smart TV attribution for app marketers

Wondering how to measure TV commercial effectiveness? From linear TV to CTV attribution, we cover TV attribution for you in this insightful article.

Sep 18, 2023

Why savvy gaming advertisers are embracing cross-device marketing

Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.

Jul 12, 2023

Five fascinating ways generative AI is taking over CTV

Read how Disney, YouTube, and other major players are rushing to develop generative AI tools to push the boundaries of innovation in CTV advertisement.

Jun 07, 2023

Marketers’ top 10 burning CTV questions (answered)

Are you wondering how to add a CTV campaign to your mobile marketing mix? Get answers and insights from Adjust’s Gijsbert Pols, Smadex, and more.

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

Mar 10, 2023

How to create a market-leading mobile app OTT campaign on CTV

See our top tips for making a stellar OTT ad for connected TV and learn how to reach high LTV audiences via this key marketing channel.

Feb 10, 2023

How mobile marketers can master CTV advertising in 2023

How does connected TV advertising actually work? We have all the details. Plus, get tips on how app marketers can create CTV campaigns that will succeed.

Jan 12, 2023

Ad fraud on CTV, how it works, and what you need to know

Connected TV is growing rapidly as a performance channel, & so is mobile ad fraud in the space. Adjust’s Gijsbert Pols explains how it works & how to avoid it.

Dec 13, 2022

CTV AdVision recognized as Best New Measurement Tool in 2022 Cynopsis Model D Awards

Our next-generation CTV AdVision solution secured the Cynopsis Model D Awards title of Best New Measurement Tool.

Oct 05, 2022

CTV’s evolution brings new possibilities for app marketers

CTV ad spend is hitting new heights. Adjust’s CTV expert, Gijsbert Pols, covers the assisting value of CTV and how marketers can leverage it as a performance channel.