Connected TV (CTV)

Stay up-to-date with all the latest movements in the Conneted TV (CTV) and Over The Top (OTT) ecosystem. As a leading innovator for CTV ad measurement, Adjust is ready to provide you key insights into how to scale your CTV campaigns and prove ROI on this key channel.

Blog Topics Connected TV (CTV)

Sep 1, 2022

Adjust partners with mediasmart for next-level CTV campaign optimization

Adjust’s latest CTV partnership with mediasmart seamlessly transitions ads from campaign implementation through performance analytics.

Aug 25, 2022

Measuring marketing success on CTV: Unlocking assisting power

Harness the exciting potential of Connected TV by transforming it into a performance channel and exploring its huge assisting power across channels.

Aug 16, 2022

Datascape recognized as Best Overall Mobile Marketing Solution in 2022 MarTech Breakthrough Awards

Our next-generation solutions, including Datascape, secured the MarTech Breakthrough Awards title of Best Overall Mobile Marketing Solution.

Aug 4, 2022

Shoppable content is the next big thing for CTV

Why e-commerce apps should be advertising on connected TV today and what the future holds for retail after the introduction of shoppable CTV ads.

Jun 8, 2022

Adjust x Vibe: A partnership built to democratize CTV advertising

In this brand new partnership, Vibe lets marketers quickly launch highly targeted CTV & OTT campaigns while Adjust provides accurate campaign measurement.

May 17, 2022

Adjust x tvScientific: Partnering for excellence in CTV solutions

We’ve partnered with tvScientific to offer end-to-end solutions for partners and clients working to reach, target, and measure audiences on Connected TV.

May 11, 2022

Adjust CTV AdVision: The first comprehensive CTV measurement solution

Check out Adjust’s CTV AdVision solution. See how it meets marketers' needs for accurate CTV measurement, proving ROI, and viewing CTV's impact on user journeys.

Apr 26, 2022

Connected TV and OTT growth in India: Opportunities and best practices

Learn how the CTV and OTT industry is growing in India and how you can win this market with creative ad formats and best practices from Adjust’s Gijsbert Pols.

Mar 29, 2022

How mobile marketers can master CTV advertising in 2022

Read Adjust’s Gijsbert Pols’ latest piece in the New Digital Age for tips on mastering CTV advertising.

Mar 3, 2022

Adjust partners with UNICORN for Connected TV (CTV) measurement

The next in Adjust’s series of CTV measurement partnerships is Japanese automated marketing platform UNICORN.

Feb 22, 2022

Adjust at IAB Tech Lab: How CTV is changing user behavior and advertising

Watch this video from IAB Tech Lab, where Adjust’s Gijsbert Pols explains how CTV has changed television and user behavior, and what it means for advertising.

Feb 15, 2022

Adjust goes live with Xandr, ABEMA, and Smadex for CTV campaign measurement

Cross-device attribution and measurement for Connected TV campaigns made possible with Adjust’s Xandr, ABEMA, and Smadex partnerships.