Connected TV (CTV)

Stay up-to-date with all the latest developments in the Connected TV (CTV) and Over-the-top (OTT) ecosystem. As a leading innovator for CTV ad measurement (CTV to CTV and CTV to mobile), Adjust is ready to provide you with key insights into how to turn CTV into a performance channel for your app, unlock its assisting power, and prove its incredible value with strong ROI.

Blog Topics Connected TV (CTV)

Sep 13, 2022

Gaming apps hop on board as CTV growth continues

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Aug 25, 2022

Measuring marketing success on CTV: Unlocking assisting power

Harness the exciting potential of Connected TV by transforming it into a performance channel and exploring its huge assisting power across channels.

Nov 30, 2021

Connected TV: Creative best practices for ads

Learn about creative best practices for CTV ads and getting started with CTV ad campaigns.

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