Privacy changes since iOS 14.5 have reshaped the mobile ecosystem and catapulted us into a new era centered on data privacy. There has subsequently been a significant shift in how mobile marketers are measuring iOS campaign success, working with SKAdNetwork (SKAN 3 and SKAN 4) as well as AdAttributionKit, and unlocking the power of a robust conversion value and predictive analytics strategy. Adjust is here to make sure you are up to date on each new iOS update, from iOS 14.5 itself through to iOS 18 and beyond.
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