Mobile Attribution

Attribution allows marketers to understand the journey a user takes to arrive in their app and what they do once they've landed there. When done right, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase and marketers can leverage these insights to optimize their campaigns.

Blog Topics Mobile Attribution

Nov 22, 2022

Unlocking the strategic potential of SKAdNetwork 4.0’s new postbacks

Ahead of industry-wide adoption SKAN 4 adoption, get familiar and strategically prepared to fully leverage its features, including the new three-postback system.

Sep 21, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Sep 2, 2022

Discrepancies in data: Why don’t the numbers always match up?

Data discrepancies are par for the course in mobile user acquisition marketing. Learn how to identify and resolve discrepancy issues on all platforms and channels.

Aug 15, 2022

Is the loss of a full bit really worth it? The truth on single-source iOS 14.5+ attribution

Combining ATT and SKAN data for all-in-one or single-source reporting is based on estimations and flawed calculations, and comes at the price of a full bit.

Aug 5, 2022

Why do you need a mobile measurement partner?

Mobile attribution allows marketers to make smarter decisions that drive ROI. Learn how working with an MMP can empower your app marketing.

Aug 2, 2022

Master measurement on iOS with Adjust and TikTok’s playbook: Success made simple

We’ve teamed up with TikTok, compiled everything you need to know to succeed on iOS 14.5+, and explained how to leverage our solutions to drive sustained growth.

Jun 28, 2022

Getting the opt-in: Securing user consent on iOS 14.5+

A high opt-in rate is the first step to success on iOS. Our tips and best practices will help you build a UX approach to drive consent rates up.

Jun 24, 2022

How to make a mobile game app: A game maker’s guide

About to build your mobile gaming app? We’ve rounded up the top FAQs about creating a mobile game and answered them for you in this guide.

May 27, 2022

iOS 14.5+: From day one until now

Key changes and developments from iOS 14 to iOS 16, what it means for the mobile marketing industry, and post-IDFA strategies to help you succeed on SKAdNetwork.

Apr 20, 2022

Adjust x MAAS launch INSEA report: Decrypting the fintech goldrush in the new normal

In partnership with MAAS, this report looks at the growth of fintech in India and Southeast Asia since the pandemic, tracing app trends and user behavior in the region.

Mar 31, 2022

Crypto and Mobile in 2022 Series Part 4: User numbers for crypto & digital currency apps soar

Crypto app sessions and installs grew dramatically in 2022. We explore when, why, and how marketers can shape their crypto UA strategies efficiently.

Mar 4, 2022

What is multi-touch attribution? Exploring the models and their benefits

Dive into the complex topic of multi-touch attribution. Learn about the most popular models of MTA to see which one is right for you.