Blog Topics Mobile Attribution

Mobile Attribution

Attribution allows marketers to understand the journey a user takes to arrive in their app and what they do once they've landed there. When done right, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase and marketers can leverage these insights to optimize their campaigns.

To prepare you for the upcoming data privacy changes on iOS 14, we help you find the best UX approach to secure user opt-in.

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Aug 28, 2020
Getting the opt-in: Securing user consent on iOS 14

We’ve partnered with Facebook to offer critical benchmark and industry data. Discover what’s in our latest report here.

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Apr 19, 2021
Facebook and Adjust on the app economy: New report out now!

The mobile industry is turning towards multi-touch - but what does the real solution look like?

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Apr 19, 2021
What’s wrong with multi-touch attribution?

Today we’re taking the next logical step in cleaning up our industry and protecting our clients. We’re doing this by asserting what should be a very obvious standard: that for every click, there must ...

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Apr 19, 2021
We need proof: Why every click needs an impression

In the second of our CTO's Paul Müller's series, we explain why we will never release a feature that relies on selling user data

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Apr 19, 2021
Why Adjust does not offer "people-based attribution"

Apple has released more details on its upcoming privacy changes - learn what this means for your app here.

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Apr 19, 2021
Apple on SKAdNetwork and Private Click Measurement: What you need to know

With September around the corner, how is your company gearing up to implement the changes coming into effect with iOS 14?

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Jul 29, 2020
Getting your company ready for iOS 14

Following Apple’s announcement on user privacy changes, we look at four possible scenarios for mobile measurement in iOS14

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Jun 24, 2020
Mobile measurement in iOS 14: Four possible scenarios

Hear from Adjust’s CTO, Paul H. Müller, on what Apple’s recent user privacy changes mean for the industry

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Jun 23, 2020
An update from Adjust on Apple’s user privacy changes

One comment we hear often from mobile advertisers is ‘I don’t need attribution; I only advertise on one or a few platforms and I really trust them’. We understand where you’re coming from, but we beli...

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May 11, 2020
Why do you need an attribution provider?

The latest guide from Adjust, The Essentials of Multi-Touch Attribution, gives marketers all they need to know one of the hottest topics in mobile.

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Mar 17, 2020
Out now! Adjust’s Multi-Touch Attribution guide

The concept of a tech stack suggests all the parts (and there are many more than we have listed so far, including visualization and automation) fit together in an orderly fashion like Legos.

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Mar 4, 2020
What makes up the mobile tech stack?