Mobile attribution

Attribution allows marketers to understand the journey a user takes to arrive at their app and what they do once they've landed there. In most cases, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase. Adjust is here to help you leverage these insights to optimize your app performance and its marketing campaigns.

Blog Topics Mobile attribution

Mar 21, 2023

Digital banking apps are on the rise in Southeast Asia

Southeast Asia is experiencing an amplification of the global digital transformation of financial services. Learn from two banks in Vietnam and Thailand taking the lead.

Feb 27, 2023

What Google Privacy Sandbox on Android’s beta launch means for app marketers

We answer your top four questions on Google Privacy Sandbox, explore everything we know so far, and take a look at the beta launch.

Feb 24, 2023

How to fully leverage SKAN 4’s coarse values, measurement windows, postbacks, and lockWindow

Let’s dig into SKAN 4’s new features to determine how mobile marketers can most strategically extract the information needed to boost iOS campaign performance.

Feb 24, 2023

What is mobile ad attribution? An introduction to app tracking

Learn the basics of how mobile attribution works, what you can learn from attribution reports, and some entry-level attribution terms

Feb 15, 2023

Conversion Hub’s Smart setup: Your path to iOS success

Smart setup empowers you with a tailored-to-app, vertical focused conversion value setup, positioning you to drive strategic growth on iOS and grow your SKAN expertise.

Feb 13, 2023

Conversion Hub’s Advanced setup: Taking SKAN power-users to the next level

Learn how Advanced setup empowers SKAN-savvy marketers to build intricate, complex iOS strategies via efficient, limitless, and complex conversion value mapping.

Jan 30, 2023

Mobile app usage hops up on Lunar New Year 2023

Find out how deal discovery, food delivery, recipe, and gaming apps performed on Lunar New Year day 2023.

Jan 24, 2023

Valentine's Day conversion opportunities: Verticals bit by the love bug

Learn which verticals had the highest sessions in the lead-up to Valentine’s Day – and how to maximize this seasonal opportunity.

Dec 7, 2022

Hunger for food delivery apps grows in 2022 against all odds

Despite economic challenges and a return to restaurants, consumers continue to order-in more as their love for the convenience of food delivery apps prevails.

Nov 22, 2022

Unlocking the strategic potential of SKAdNetwork 4.0’s new postbacks

Ahead of industry-wide adoption SKAN 4 adoption, get familiar and strategically prepared to fully leverage its features, including the new three-postback system.

Sep 21, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Sep 2, 2022

Discrepancies in data: Why don’t the numbers always match up?

Data discrepancies are par for the course in mobile user acquisition marketing. Learn how to identify and resolve discrepancy issues on all platforms and channels.