Blog Topics Mobile Attribution

Mobile Attribution

Attribution allows marketers to understand the journey a user takes to arrive in their app and what they do once they've landed there. When done right, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase and marketers can leverage these insights to optimize their campaigns.

To prepare you for the upcoming data privacy changes on iOS 14, we help you find the best UX approach to secure user opt-in.

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Aug 28, 2020
Getting the opt-in: Securing user consent on iOS 14

With September around the corner, how is your company gearing up to implement the changes coming into effect with iOS 14?

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Jul 29, 2020
Getting your company ready for iOS 14

Following Apple’s announcement on user privacy changes, we look at four possible scenarios for mobile measurement in iOS14

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Jun 24, 2020
Mobile measurement in iOS 14: Four possible scenarios

Hear from Adjust’s CTO, Paul H. Müller, on what Apple’s recent user privacy changes mean for the industry

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Jun 23, 2020
An update from Adjust on Apple’s user privacy changes

One comment we hear often from mobile advertisers is ‘I don’t need attribution; I only advertise on one or a few platforms and I really trust them’. We understand where you’re coming from, but we beli...

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May 11, 2020
Why do you need an attribution provider?

The latest guide from Adjust, The Essentials of Multi-Touch Attribution, gives marketers all they need to know one of the hottest topics in mobile.

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Mar 17, 2020
Out now! Adjust’s Multi-Touch Attribution guide

The concept of a tech stack suggests all the parts (and there are many more than we have listed so far, including visualization and automation) fit together in an orderly fashion like Legos.

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Mar 4, 2020
What makes up the mobile tech stack?

Learn the importance of app install tracking and the user lifecycle with our guide.

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Feb 13, 2020
How to track app installs, reduce churn and optimize the user lifecycle

This webinar will teach you how understanding incrementality can improve ROAS

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Feb 3, 2020
Demystifying incrementality for user engagement with Facebook

Trendyol CMO Erdem Inan shares his journey to develop a multi-touch attribution for deeper insights into the complete customer journey, in issue 1 of LTV magazine.

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Jan 31, 2020
Plan for the long-term with a multi-touch attribution model

In an increasingly complex mobile environment, marketers need data they can rely on. We explore the path to finding the right attribution provider and outline everything you need to consider.

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Jan 22, 2020
How to Choose the Best Mobile Attribution Tool to Save Money and Boost Revenue

Learn everything you need to know about how organic installs impact paid advertising.

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Jan 20, 2020
The surprising effects of paid marketing on organic installs