Mobile Attribution

Attribution allows marketers to understand the journey a user takes to arrive in their app and what they do once they've landed there. When done right, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase and marketers can leverage these insights to optimize their campaigns.

Blog Topics Mobile Attribution

Jun 28, 2022

Getting the opt-in: Securing user consent on iOS 14.5+

A high opt-in rate is the first step to success on iOS. Our tips and best practices will help you build a UX approach to drive consent rates up.

Jun 24, 2022

How to make a mobile game app: A game maker’s guide

About to build your mobile gaming app? We’ve rounded up the top FAQs about creating a mobile game and answered them for you in this guide.

May 27, 2022

iOS 14.5+: From day one until now

Key changes and developments from iOS 14 to iOS 16, what it means for the mobile marketing industry, and post-IDFA strategies to help you succeed on SKAdNetwork.

Apr 20, 2022

Adjust x MAAS launch INSEA report: Decrypting the fintech goldrush in the new normal

In partnership with MAAS, this report looks at the growth of fintech in India and Southeast Asia since the pandemic, tracing app trends and user behavior in the region.

Mar 31, 2022

Crypto and Mobile in 2022 Series Part 4: User numbers for crypto & digital currency apps soar

Crypto app sessions and installs grew dramatically in 2022. We explore when, why, and how marketers can shape their crypto UA strategies efficiently.

Mar 14, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Mar 4, 2022

What is multi-touch attribution? Exploring the models and their benefits

Dive into the complex topic of multi-touch attribution. Learn about the most popular models of MTA to see which one is right for you.

Feb 27, 2022

Programmatic advertising explained: Everything you need to know

Read our comprehensive guide to programmatic advertising on mobile. Discover the benefits, different types, and tips for getting started in programmatic advertising.

Feb 14, 2022

iOS 14.5+ Back to basics guide

Need to brush up on the basics of Apple’s privacy changes starting with iOS 14.5? We’ve got you covered in this comprehensive guide.

Feb 10, 2022

Leveraging side-by-side device level and SKAdNetwork data in Automate: Adjust’s solution

In light of the challenges posed by merging MMP data with SKAdNetwork, Adjust’s solution leverages side-by-side reporting to ensure accuracy.

Jan 28, 2022

Your guide to mobile game marketing in 2022: Key insights and best practices

The mobile gaming market is changing rapidly. Keep up with the latest trends in mobile game marketing with these tips and helpful data.

Nov 11, 2021

Mobile attribution in China: How Adjust gets it right

As of this May, Adjust supports native measurement in China. We're providing fast, reliable tech with built-in tools to make the transition to China seamless for app marketers around the world.