Mobile Attribution

Attribution allows marketers to understand the journey a user takes to arrive in their app and what they do once they've landed there. When done right, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase and marketers can leverage these insights to optimize their campaigns.

Blog Topics Mobile Attribution

Oct 18, 2021

Adjust launches Connected TV Ad to Mobile Measurement

Adjust’s new Connected TV Ad to Mobile Measurement solution gives marketers and developers the ability to attribute mobile app installs from ad campaigns on connected TV.

Sep 15, 2021

Cross-promotion and iOS 14.5+: Utilizing the IDFV and attribution data post IDFA

For developers with more than one app in their suite, utilizing the IDFV for cross- promotion enables leveraging high value users across a publisher account

Aug 25, 2021

Adjust + Amplitude: The power of product and marketing data

Adjust and Amplitude’s integration provides cross-channel attribution and product analytics to strengthen your growth marketing effort

Aug 20, 2021

What iOS 15 means for you: SKAdNetwork postbacks and working with Adjust

App developers on iOS 15 will be able to opt-in to receive winning install validation postbacks directly — creating more transparency and data ownership.

Jun 10, 2021

Adjust leads the market in SKAdNetwork integrations

We are actively working with partners to help our clients achieve success in a post-IDFA world by prioritizing these integrations.

Jun 2, 2021

Google announces the removal of Android Advertising ID for Limited Ad Tracking users

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking

Apr 25, 2021

Making sense of iOS 14.5: attribution methods

Since Apple announced the AppTrackingTransparency framework (ATT) there has been confusion about what is allowed — and what isn’t. We break down the attribution rules.

Apr 23, 2021

Understanding header bidding: Your complete guide

Our guide covers the basics of in-app header bidding, including how the method works and best practices.

Apr 22, 2021

Getting ready for AppTrackingTransparency on April 26

Apple have announced a date for when the new iOS14 rules will come into effect, here’s how you can make sure you’re set up.

Apr 15, 2021

Ensure you avoid duplicated attributions in iOS14.5+

After iOS14 there will be a number of different ways to measure campaign performance. But how do you make sure you don’t get billed for an install twice?

Apr 7, 2021

Facebook and Adjust on the app economy: New report out now!

We’ve partnered with Facebook to offer critical benchmark and industry data. Discover what’s in our latest report here.

Apr 1, 2021

App Promotion Summit: Figuring out connected TV is key to OTT advertising

CTV allows you to combine the performance and measurement of digital with the reach and quality of TV