Mobile Attribution

Attribution allows marketers to understand the journey a user takes to arrive in their app and what they do once they've landed there. When done right, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase and marketers can leverage these insights to optimize their campaigns.

Blog Topics Mobile Attribution

Jun 10, 2021

Adjust leads the market in SKAdNetwork integrations

We are actively working with partners to help our clients achieve success in a post-IDFA world by prioritizing these integrations.

Jun 2, 2021

Google announces the removal of Android Advertising ID for Limited Ad Tracking users

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking

Apr 25, 2021

Making sense of iOS 14.5: attribution methods

Since Apple announced the AppTrackingTransparency framework (ATT) there has been confusion about what is allowed — and what isn’t. We break down the attribution rules.

Apr 23, 2021

Understanding header bidding: Your complete guide

Our guide covers the basics of in-app header bidding, including how the method works and best practices.

Apr 22, 2021

Getting ready for AppTrackingTransparency on April 26

Apple have announced a date for when the new iOS14 rules will come into effect, here’s how you can make sure you’re set up.

Apr 15, 2021

Ensure you avoid duplicated attributions in iOS14.5+

After iOS14 there will be a number of different ways to measure campaign performance. But how do you make sure you don’t get billed for an install twice?

Apr 7, 2021

Facebook and Adjust on the app economy: New report out now!

We’ve partnered with Facebook to offer critical benchmark and industry data. Discover what’s in our latest report here.

Apr 1, 2021

App Promotion Summit: Figuring out connected TV is key to OTT advertising

CTV allows you to combine the performance and measurement of digital with the reach and quality of TV

Feb 17, 2021

Out now! Adjust’s Mobile Streaming Report 2021

Adjust’s latest ebook on mobile streaming provides a breakdown of demographic-specific patterns across eight key markets. Download your free copy here.

Feb 9, 2021

TextNow: Working with Adjust for reliable data, measurement and fraud protection

Since working with Adjust, TextNow can attribute installs in real-time, calculate LTV models, and rely on fraud prevention

Feb 1, 2021

Apple on SKAdNetwork and Private Click Measurement: What you need to know

Apple has released more details on its upcoming privacy changes - learn what this means for your app here.

Dec 30, 2020

From deep linking to dating apps: Adjust’s top five blog posts of 2020

We’ve covered a lot of ground on the Adjust blog in 2020 - take a look back at our top five most-read posts here.