Mobile attribution

Attribution allows marketers to understand the journey a user takes to arrive at their app and what they do once they've landed there. In most cases, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase. Adjust is here to help you leverage these insights to optimize your app performance and its marketing campaigns.

Blog Topics Mobile attribution

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.

Aug 30, 2023

New integration! Adjust supports Meta’s App Aggregated Event Measurement (AEM)

Learn about Meta’s protocol for measurement of app events from people using iOS 14.5+ devices and how you can leverage our new integration.

Aug 14, 2023

What makes a good mobile measurement partner in the privacy era? Enter: Adjust

Choosing the right mobile measurement partner (MMP) for your app is business-critical. Find out the core features an MMP must have in our guide.

Jul 06, 2023

An app marketer’s guide to Google Ads

What is Google Ads? Get an in-depth look at Google’s pay-per-click advertising platform and learn how to advertise on Google.

Jun 13, 2023

Gaining visibility with view-through attribution: Download our ebook!

With insights from TikTok, Samsung, Snap Inc., and tvScientific on VTA, we provide the benchmarks, tools, and tips needed for full-picture campaign optimization.

Jun 12, 2023

How to increase app downloads in three easy steps

Learn how to increase app installs including improving organic app downloads, how to run app download campaigns, and how to track app downloads.

May 29, 2023

The app marketer's survival guide to navigating economic downturns Part 2: Centralized data

Find out how centralizing data and leveraging Adjust's analytics suite can help app marketers drive growth and innovation during uncertain economic times.

May 12, 2023

All roads lead to conversion: The benefits of omnichannel marketing

Learn how omnichannel differs from integrated and multichannel marketing, and how to leverage this strategy to create a seamless online and offline journey.

May 10, 2023

Switching from SKAN 3 to SKAN 4: Insights for iOS advertisers

Answering common questions on moving from SKAN 3 to SKAN 4, including how you can most effectively leverage and test SKAN 4’s new features for campaign insight.

May 05, 2023

Mobile e-commerce user experience best practices for app developers

Your app’s e-commerce UX has a critical impact on customer satisfaction, retention, and conversion rates. Explore key elements of UX design and best practices.

Apr 18, 2023

Exploring Google Privacy Sandbox on Android’s two report types

Learn the difference between Privacy Sandbox on Android’s event reports and aggregatable reports and how they work re. mobile attribution & measurement.

Mar 21, 2023

Digital banking apps are on the rise in Southeast Asia

Southeast Asia is experiencing an amplification of the global digital transformation of financial services. Learn from two banks in Vietnam and Thailand taking the lead.