Blog TikTok & Adjust - Mastering SKAN 4: The ...

TikTok & Adjust - Mastering SKAN 4: The essentials for iOS success

After months of research, testing, and working closely with clients and partners, TikTok and Adjust are extremely excited to announce the release of our latest ebook, Mastering SKAN 4: The essentials for iOS success.

SKAdNetwork (SKAN) 4 adoption is slowly increasing and we expect to see the numbers continually climbing upward throughout 2024. This makes it a crucial time for mobile app marketers and developers not just to get familiar with the features but to understand how to leverage them for unlimited measurement and growth potential. Fear not, that’s exactly what we’re here to show you how to do.

The industry is rapidly embracing privacy-centric advertising and measurement. Smart marketers are already shifting to an aggregated data mindset as they learn to work with next-gen solutions, tools, and technologies as part of their tech and analytics stack. Mastering SKAN 4 is the perfect way for you to dive in and ensure you’re always one step ahead of the competition.

A preview of what’s inside

  • A detailed exploration and explanation of SKAN 4’s new features, including coarse conversion values, lockWindow, source identifier, web-to-app attribution, and the three attribution windows.
  • Expert insight on how to strategically switch from SKAN 3 to SKAN 4.
  • An in-depth analysis on becoming a SKAN 4 campaign optimization expert.
  • The best ways to leverage TikTok and Adjust solutions for maximum success on iOS.
  • TikTok’s results from beta testing of SKAN 4 with 37 clients across the U.S., U.K., and Japan.
  • A sneak peak at SKAN 5, including what we know and what we’d like to see.

Stop waiting and start scaling your iOS efforts with confidence today. Mastering SKAN 4: The essentials for iOS success with TikTok and Adjust is available to download now.

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