Get your copy! Mobile app trends 2026 is out now

In this responsive, user-led industry, 2026 is set to be another exciting and transformative year for mobile apps. We looked at hard data from thousands of apps across gaming, e-commerce, and finance to see where regions scaled, which verticals saw churn, and what marketers can do next.

Users are everywhere — on desktop web, mobile web, in-app, CTV, PC games, consoles, and more. The challenge (and the opportunity) is in getting the measurement right.

We are excited to bring you once again our industry leading Mobile app trends 2026: A global benchmark of app performance. This report gives you the benchmarks to see where you stand and the strategy to help you scale without guesswork, complete with contributions from Google Ads, Snap for Business, TikTok for Business, Sensor Tower, Roku, and Alison.ai.

What’s inside?

• Contributions from Google Ads, Snap for Business, TikTok for Business, Sensor Tower, Roku, and Alison.ai.
• Data from thousands of apps across APAC, Europe, LATAM, MENA, & North America.
• We look at the move from AI experimentation to core infrastructure, the diversification of acquisition channels, and the importance of data attribution.
• App Tracking Transparency (ATT) opt-in rates among iOS users who permit tracking requests continued to rise in Q1 2026.
• Hyper casual games once again accounted for the largest share of gaming app installs.
• Global finance app sessions increased by 21%.
• E-commerce app sessions also saw a boost, increasing by 5%.

Download Mobile app trends 2026: A global benchmark of app performance today!