Get your copy! Ramadan app trends decoded is out now

Ramadan significantly influences mobile app usage as daily routines shift. To support marketers navigate this period, we’re excited to introduce our latest report, Ramadan app trends decoded: Benchmarks and insights for 2026. The report provides key metrics, including installs, sessions, and session lengths by vertical and country, helping marketers identify trends during Ramadan and Eid al-Fitr and use these findings to inform campaign planning.

• Average daily app installs in 2025 increased 11% across METAP during Ramadan, and rose a further 2% in the two weeks following Eid al-Fitr.
• Average daily session length across all verticals in METAP increased from 19.34 minutes before Ramadan to 20.08 minutes during Ramadan, remaining above 20 minutes in the weeks after.
• Gaming app installs increased 24% during Ramadan and 27% around Eid al-Fitr compared to the 2025 average.
• E-commerce session growth was highest in Egypt (+132%), followed by the UAE (+101%) and Pakistan (+93%) during Ramadan 2025.

Want the full data story? Download Ramadan app trends decoded: Benchmarks and insights for 2026 today.