Adjust
Products

Measure

Unlimited measurement on mobile, web, CTV, PC, and console.

Analyze

Powerful analytics, reporting, and visualizations in Datascape.

Engage

Guide high-value users to your app with growth-boosting experiences.

Recommend

Make smarter decisions with AI-driven, next-generation measurement.

Automate

Streamline operations and amplify your marketing with automation.

Protect

Safeguard your data and prevent mobile ad fraud.

View All Products
Solutions

Adjust Growth Copilot

Your AI partner for smarter growth. Ask questions, get instant answers.

iOS & SKAN

Leverage machine-learning for scalable iOS and SKAdNetwork success.

CTV & OTT

Power-up omnichannel success and make connected TV a performance channel.

ROI Measurement

Effortlessly increase ROI and ROAS with accurate data and holistic views.

Fraud Prevention

Protect your data and budgets with proactive mobile ad fraud prevention.

PC & Console

Expand your horizons and power up PC and console games measurement.

Incrementality

AI-powered, next-gen incrementality analysis for granular campaign insights.

Deep Linking

Scale engagement and conversions with frictionless, multi-platform experiences

Why Adjust

Discover

Why Adjust

Privacy and security

Partner marketplace

Success stories

Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

View all
Pricing
Resources

Learn

Blog

Webinars

Ebooks

Guides

Success stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2025 edition

Gaming app insights report 2025

Deep linking guide

The future of mobile measurement playbook

Resources Overview
Request a demo
Log In
Adjust
Products

Measure

Unlimited measurement on mobile, web, CTV, PC, and console.

Analyze

Powerful analytics, reporting, and visualizations in Datascape.

Engage

Guide high-value users to your app with growth-boosting experiences.

Recommend

Make smarter decisions with AI-driven, next-generation measurement.

Automate

Streamline operations and amplify your marketing with automation.

Protect

Safeguard your data and prevent mobile ad fraud.

View All Products
Solutions

Adjust Growth Copilot

Your AI partner for smarter growth. Ask questions, get instant answers.

iOS & SKAN

Leverage machine-learning for scalable iOS and SKAdNetwork success.

CTV & OTT

Power-up omnichannel success and make connected TV a performance channel.

ROI Measurement

Effortlessly increase ROI and ROAS with accurate data and holistic views.

Fraud Prevention

Protect your data and budgets with proactive mobile ad fraud prevention.

PC & Console

Expand your horizons and power up PC and console games measurement.

Incrementality

AI-powered, next-gen incrementality analysis for granular campaign insights.

Deep Linking

Scale engagement and conversions with frictionless, multi-platform experiences

Why Adjust

Discover

Why Adjust

Privacy and security

Partner marketplace

Success stories

Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

View all
Pricing
Resources

Learn

Blog

Webinars

Ebooks

Guides

Success stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2025 edition

Gaming app insights report 2025

Deep linking guide

The future of mobile measurement playbook

Resources Overview
Log In
Request a demo
Blog
View all
  • AI
  • CTV
  • iOS & SKAN
  • Deep linking
  • Mobile attribution
  • App trends

Return on ad spend (ROAS)

Every mobile marketer must understand their return on ad spend (ROAS) to identify the campaigns that bring valuable users to their app – and the ones that do not. Find out everything you need to know about analyzing ROAS and including optimizations into your marketing strategy with Adjust.

Nov 07, 2024

The impact of a mobile-first strategy: It’s time to invest in your app

Mobile users are spending more time and money in mobile apps. Optimize your app to streamline the user journey, boosting engagement, retention, and ROI.

Jul 30, 2024

Must-know eCPI benchmarks for app marketers

Curious about eCPI benchmarks across regions and industries? Discover how to optimize your app's user acquisition and boost ROI with actionable insights.

Jul 04, 2024

In-app advertising: The complete guide to effective mobile ads

In-app advertising comes in many forms. Discover how it works and how to leverage its effectiveness to create a lucrative monetization strategy for your app.

Mar 01, 2024

Unmasking the many faces of mobile ad fraud

Get an overview of the many types of mobile ad fraud so that you can combat fake engagements and installs on your mobile marketing campaigns to protect your budget.

Sep 12, 2023

The proximity power of geofencing marketing for apps

Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.

  • ‹‹
  • ‹
  • 1
  • ›
  • ››

Products

  • Measure
  • Analyze
  • Recommend
  • Automate
  • Protect
  • Engage

Quick links

  • Request a demo
  • Contact us
  • Pricing

Solutions

  • Adjust Growth Copilot
  • iOS & SKAN
  • CTV & OTT
  • ROI Measurement
  • Fraud Prevention
  • PC & Console
  • Incrementality
  • Deep Linking

Why Adjust

  • Why Adjust
  • Security and privacy
  • Partner marketplace
  • Success stories

Company

  • About us
  • Careers

Resources

  • Blog
  • Webinars
  • Ebooks
  • Guides
  • Glossary
  • Adjust Help Center
An AppLovin company

© 2025 Adjust GmbH. All rights reserved

Data Preferences
Legal Notice
Privacy Policy
Terms
Forget Device
Service Status